Vice President, Business Development At-Home

Melitta North America; Clearwater (FL); On-site; USD 150,000 - 200,000; Full time

Job summary

A leading consumer goods company is seeking a Vice President of Business Development to lead its in-home product strategy. This pivotal role requires a minimum of 8 years of sales leadership experience, particularly in the consumer packaged goods sector. The VP will develop and execute business strategies, manage high-performing teams, and drive growth through customer engagement and market expansion. Strong analytical and strategic skills are essential, along with a willingness to travel extensively. Join an innovative team dedicated to shaping the future of the brand.

Qualifications

• Minimum 8 years of progressive sales leadership experience in CPG, retail, or food/beverage industries.
• Proven track record of leading high-impact teams and delivering growth.
• Willingness to travel extensively (75%+) for leadership visibility.

Responsibilities

• Develop and execute a national business development strategy for in-home products.
• Lead and coach a high-performing business development organization.
• Build strong executive-level relationships with key retail customers.

Skills

Sales leadership

Strategic planning

Business development

Data-driven insights

Customer engagement

Education

Bachelor’s degree in Business or Marketing

MBA

Tools

CRM systems

Microsoft Office Suite

SAP

Job description

Vice President, Business Development At-Home

The Vice President of Business Development, In-Home is responsible for leading and evolving Melitta North America’s commercial strategy for the branded and private label in-home portfolio. This executive role drives sustainable revenue growth, channel expansion, customer engagement, and category leadership across all national trade channels.

As a key member of the senior leadership team, this leader aligns business development execution with the company’s broader strategic goals and long-term vision. The VP oversees all in-home commercial activity, including direct business development teams, external brokers, and key account relationships, while playing a central role in new product commercialization, private label development, trade investment, and market expansion.

Strategic Growth & Business Development Leadership

• Develop and execute a national business development strategy for branded and private label in-home products aligned with corporate objectives and long-term growth plans.
• Identify and pursue new category growth opportunities, including new product platforms, and channel expansion.
• Lead annual planning, forecasting, and budget management with a focus on performance optimization and ROI.
• Contribute to the overall business strategy of Melitta North America and represent sales priorities in executive decision-making.
• Lead, coach, and develop a high-performing business development organization, including internal teams and an external broker network.
• Establish performance metrics, drive accountability, and foster a culture of collaboration, innovation, and results.
• Attract and retain top sales talent while building succession pipelines for critical roles.
• Build and maintain strong executive-level relationships with key national and regional retail customers across mass, club, grocery, drug, dollar, and e-commerce channels.
• Support National Account Managers with strategic planning, customer negotiations, and execution of promotional programs.
• Provide ongoing reporting to executive leadership on account performance, risks, emerging opportunities, and retailer-specific initiatives.
• Oversee successful go-to-market execution for new branded and private label product launches, ensuring speed, quality, and market readiness.
• Partner closely with Marketing, Operations, and Finance to synchronize planning, capacity, cost structures, and promotional alignment.
• Ensure accurate forecasting, demand planning, and alignment on customer expectations for both branded and private label programs.
• Monitor industry trends, retailer behaviors, regulatory changes, and competitive activity to make informed business decisions.
• Use data-driven insights to guide pricing strategy, portfolio decisions, innovation priorities, and category strategy.

Retail Execution & Brand Presence

• Oversee retail execution programs—including proprietary tools, planogram compliance, and in-store condition monitoring.
• Ensure merchandising excellence, brand visibility, and optimal placement of branded products.
• Develop and manage trade investment frameworks that support customer growth while protecting margin and profitability.
• Monitor promotional program performance, refine investment strategies, and ensure disciplined budget stewardship.
• Ensure compliance with financial controls and deliver accurate, timely business forecasts.

Industry Representation & Customer Advocacy

• Serve as a senior ambassador for Melitta North America at trade shows, industry events, and key customer forums.
• Build strong partnerships across the industry to expand Melitta’s footprint within the paper category.
• Strengthen the company’s presence, credibility, and category leadership through active engagement and thought leadership.

Qualifications & Skills

• Education: Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
• Experience: Minimum 8 years of progressive sales leadership experience, with a proven track record of leading high-impact teams and delivering growth. Experience in CPG, retail, or food/beverage industries preferred.
• Leadership: Demonstrated ability to inspire, lead, and scale sales teams in a fast-paced, growth-oriented environment.
• Strategic Acumen: Strong business and financial acumen with expertise in trade marketing, P&L ownership, and strategic planning.
• Analytical & Tech Skills: Proficient in CRM systems, sales analytics platforms, and Microsoft Office Suite; SAP experience a plus.
• Travel: Willingness and ability to travel extensively (75%+) to maintain a visible and hands-on leadership style across markets and teams.

This position is based at Melitta North America’s Clearwater HQ and reports directly to the President/CEO. It is a pivotal leadership role shaping the future direction of the in-home business unit, driving commercial success, and supporting innovation across the organization.