Director of Sales Consumer Division

Roses Southwest Papers Inc.; Albuquerque (NM); On-site; USD 150,000 - 200,000; Full time

Job summary

A leading consumer goods company is seeking a VP of Sales to drive their expansion into the consumer retail market. The successful candidate will lead the sales strategy, manage distribution channels, and oversee a high-performing team to achieve profitable growth. Ideal applicants will have extensive experience in both B2B and B2C sales, particularly in consumer packaged goods, with proven leadership skills and a solid track record in driving revenue growth.

Qualifications

• 8–10+ years of progressive CPG sales experience in manufactured consumer goods.
• 5+ years in a sales leadership role, achieving revenue and share targets.
• Candidates from B2B must demonstrate successful B2C transitions.

Responsibilities

• Develop price ladders, promo cadence, and distribution targets.
• Secure authorizations, planograms, and online assortments.
• Hire and develop a high-performing sales organization.

Skills

Strategic Planning & Market Insight

Negotiation & Relationship Building

Digital & Innovation Savvy

Communication & Team Building

Financial Acumen

Education

Bachelor’s degree in Business Administration, Marketing, or related field

MBA (a plus)

Job description

Roses Southwest Papers is expanding from the away‑from‑home segment into the consumer retail market (toilet tissue, towels, napkins, and related essentials). We’re seeking a VP of Sales to build, lead, and scale our consumer division—owning strategy, retail/e‑commerce distribution, team leadership, and the commercial P&L to deliver sustainable, profitable growth.

Responsibilities

• Go-to-Market & Channel Strategy: Develop price ladders, promo cadence, and distribution targets (ACV) across grocery, mass, club, dollar/drug, and e‑commerce/marketplaces.
• Retail & E-commerce Expansion: Secure authorizations, planograms/endcaps, and online assortments; negotiate JBPs, trade terms, rebates, and allowances.
• Category & Shopper Insight: Use retailer portals and panel data to shape assortment, shelf strategy, and promo mechanics that drive velocity and share.
• Sales Operations & Analytics: Stand up CRM, pipeline hygiene, and dashboarding; track distribution, rate of sale, promo lift, and trade ROI with clear KPIs/QBRs.
• Team Building: Hire and develop a high‑performing organization (key accounts, eCommerce/marketplaces, field/brokers); set territories, compensation, and enablement.
• Broker/Rep Management: Select and govern broker partners; set call standards, scorecards, and incentives aligned to distribution and velocity goals.
• Launch Excellence: Partner with Marketing, Supply Chain, and Finance to introduce new SKUs; ensure compliant claims/packaging and strong on‑shelf availability.
• Forecasting & S&OP Alignment: Provide demand inputs and collaborate on OTIF, inventory, and cost‑to‑serve performance.
• P&L Ownership: Manage pricing, mix, and trade spend to protect margins; deliver accurate forecasting and budget performance.
• Risk & Issue Management: Proactively resolve deductions, service constraints, quality holds, and supply disruptions; enforce accrual and deduction discipline.

Qualifications

Education & Background

• Bachelor’s degree in Business Administration, Marketing, or related field; MBA a plus (especially for strategic growth roles).

Relevant Industry Experience

• 8–10+ years of progressive CPG sales experience in manufactured consumer goods—ideally household paper, food packaging, or similar FMCG.
• Proven B2C retail success (supermarkets, big‑box, club/dollar/drug, and e‑commerce).
• Candidates solely from B2B must demonstrate successful market transitions into B2C.

Leadership & Sales Track Record

• 5+ years in a sales leadership role (e.g., VP/Head of Sales) leading teams to hit/exceed revenue and share targets.
• Quantifiable wins (e.g., % sales growth, new retail segments launched, national/regional account wins).
• P&L management experience—pricing strategies, rebates/allowances, trade optimization, and forecasting.

Key Skills & Competencies

• Strategic Planning & Market Insight: Data‑driven, fluent in consumer behavior and CPG trends (e.g., sustainability and e‑commerce growth).
• Negotiation & Relationship Building: Strong deal‑making with retailers, distributors, and suppliers; ability to secure shelf space and favorable terms.
• Digital & Innovation Savvy: Comfortable with digital marketing, AI‑enabled sales tools, and retail media to capture modern consumer demand.
• Communication & Team Building: Excellent executive presence; proven ability to build and scale high‑performing teams and lead cross‑functional initiatives.
• Financial Acumen: Budgeting, forecasting, and value‑based pricing to drive profitability in competitive paper categories.

Seniority level: Executive
Employment type: Full‑time