Vice President and General Manager

Nexstar Media Inc.; Rock Island (IL); On-site; USD 167,000 - 204,000; Full time

Benefits offered by this job

Bonuses and commissions

Job summary

Nexstar Media Group in the Quad Cities seeks a proven Vice President/General Manager to oversee WHBF, KGCW and shared services with Mission Broadcasting. This role requires digital-first leadership and a track record of growing revenue through digital strategies across TV, OTT, web, and social.

The GM will build a high-performing team, strengthen community relationships, and drive operational excellence across all stations, with a clear focus on growth, audience expansion, and local market

Qualifications

• Minimum five years of senior management experience.
• Experience leading digital sales, broadcast sales, content, and news teams.
• Proven ability to drive revenue through digital advertising, new business development, and innovative sales strategies.
• Experience developing and scaling locally produced content across OTT, web, social, and linear platforms.
• Ability to build collaborative, growth-oriented culture and strong relationships with employees and clients.
• Experience managing a duopoly operation preferred.

Responsibilities

• Oversee operations of WHBF and KGCW and managed outsourcing with Mission Broadcasting.
• Provide digital-first leadership to expand audience reach and accelerate revenue growth.
• Lead cross-department collaboration and community relations in Quad Cities.
• Drive innovations in digital, OTT, web, social, and linear platforms.

Skills

Digital sales leadership

Duopoly management experience

Cross-functional leadership

Revenue growth strategy

Digital content strategy

Job description

Nexstar Media Inc, America's largest local broadcasting company, is seeking an experienced television professional to serve as Vice President/General Manager to oversee its media properties in the Quad Cities- Rock Island/Moline, Illinois and Davenport, Iowa (DMA #117). The Vice President/General Manager will have full oversight over Nexstar’s operations of WHBF (CBS), KGCW (The CW), and will oversee its operational agreements with Mission Broadcasting, providing services to KLJB (Fox), as well as ourquadcities.com and all other digital, mobile, and social assets for the stations. The ideal candidate will be a digital-first leader with a proven record of driving revenue through advanced digital advertising solutions, new business development, and innovative sales strategies. The successful candidate will have led either a commercial television station with a strong digital advertising operation or a high-performing digital sales organization. Experience developing and scaling locally produced content across OTT, web, social, and linear platforms to expand audience reach and accelerate revenue growth is essential. Success in this role requires strategic vision, disciplined execution, and the ability to build a highly collaborative, growth-oriented culture. The successful candidate will promote teamwork, innovation, operational excellence, and continuous improvement while developing strong relationships with employees, community leaders, and key clients. Experience managing a duopoly operation is preferred. Candidates should have at least five years of senior management experience and a demonstrated ability to lead high-performing digital sales, broadcast sales, content, and news teams. The ability to collaborate effectively across departments, strengthen the station’s community presence, and translate emerging digital opportunities into measurable business results is essential. Located along the Mississippi River, the Quad Cities region offers professionals an exceptional combination of career opportunity, affordability, and quality of life. Home to major employers in manufacturing, healthcare, logistics, technology, and corporate operations, the area provides a strong and diverse economy while maintaining a cost of living well below that of larger metropolitan markets. Residents enjoy short commute times, vibrant downtown districts, riverfront recreation, award-winning cultural attractions, and easy access to Chicago, Des Moines, and other Midwest business hubs. Compensation: $185k+ commensurate with experience and skill level. Position is eligible for bonuses and commissions.

About Nexstar Media Group, Inc. Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv. #LI-On Site Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.