Vice President & General Manager

Ilba; Peoria (IL); On-site; USD 167,000 - 204,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401(k) with company matching

Life insurance

Paid parental leave

Job summary

Nexstar Media Inc. in Peoria, Illinois, seeks an experienced television executive to serve as Vice President/General Manager, overseeing WMBD (CBS) and related digital assets, with responsibility for strategic growth, sales leadership, and community outreach.

The ideal candidate brings five+ years managing commercial broadcast operations, a track record of building local content across OTT, web, and social platforms, and a collaborative leadership style that drives cross-departmental success.

Qualifications

• Minimum five years of broadcast management experience at a commercial station.
• Proven ability to lead sales and news teams.
• Strong strategic vision and community relations.

Responsibilities

• Oversee WMBD (CBS) operations and relationships with WYZZ (Fox) under agreements.
• Drive digital, OTT, web, and social content strategy and audience growth.
• Collaborate with department heads to promote teamwork and operational efficiency.
• Engage local community leaders and build long-term client relationships.

Skills

Broadcast management

Digital advertising solutions

Content development

Job description

Nexstar Media Inc, America’s largest local broadcasting company, is seeking an experienced television professional to serve as Vice President/General Manager to oversee its media properties in Peoria, Illinois (DMA #122). The Vice President/General Manager will have full oversight over Nexstar’s operations of WMBD (CBS) and will oversee its operational agreements with Cunningham Broadcasting providing services to WYZZ (Fox), as well as centralillinoisproud.com and all other digital, mobile, and social assets for the stations.

The ideal candidate for this role will leverage their proven skill sets and extensive experience in leading broadcast operational teams within sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development. Additionally, they will possess a strong background in creating locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach. A demonstrated ability to promote a collaborative culture within all station departments is essential, ensuring operational efficiencies and continued growth. Experience in managing a duopoly station is preferred.

Ideal candidates will have a minimum of five years of broadcast management experience at a commercial broadcast television station with accompanying digital assets. The right fit for this position will be a seasoned and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community in which they have previously served. This position requires a leader with exemplary strategic vision, focused execution, and a verified understanding of local outreach and thoughtful community involvement.In addition to having a proven track record of managing high-performing sales, and news teams, the successful candidate must be effective in collaborating with department heads, staff members and promoting teamwork within all areas of station operations. The ability to engage local community leaders and develop long-term relationships with key station clients is essential.

Peoria, Illinois offers a welcoming community with a low cost of living, making it an attractive place to call home. Known for its strong sense of neighborhood and excellent schools, Peoria combines the charm of a mid-sized city with easy access to outdoor recreation along the Illinois River. Residents enjoy a vibrant arts scene, diverse dining options, and short commutes, all while benefiting from affordable housing and a balanced lifestyle. Its central location also provides convenient travel to major Midwest cities, making Peoria an ideal spot for both work and leisure.

Compensation

Compensation: $185k+ commensurate with experience and skill level. Position is eligible for bonuses and commissions.

Benefits

• medical (with multiple plan options)
• dental
• vision insurance
• paid time off
• a 401(k) with company matching contributions
• life insurance
• Paid Parental Leave and more