Veteran Wellness PR & Social Media Specialist

Liberty Dogs; Reno (NV); On-site; USD 70,000 - 85,000; Full time

Job summary

Liberty Dogs is seeking an experienced Public Relations & Social Media Specialist in Reno, NV, to lead media relations, shape multi-platform content, and engage veteran communities. You will manage communications across Instagram, Facebook, and LinkedIn, craft compelling stories, and track impact for program growth and visibility.

The role requires 5+ years in PR or corporate communications, a Bachelor’s degree in a related field, and strong writing/editing skills.

Qualifications

• Minimum of 5 years in public relations, social media strategy, or corporate communications.
• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field.
• Superior AP-style writing, press releases, and media pitching.
• Knowledge of media relations, digital marketing tools, social analytics, and SEO.
• Strong public speaking, high emotional intelligence, and ability to handle sensitive Veteran stories.
• Bonus: connections to military/veteran community or working dog/animal welfare orgs.

Responsibilities

• Public Relations & Media Strategy: Develop and execute proactive PR campaigns, write press releases, pitch local media, and maintain relationships with public relations agencies, journalists, and military community partners.
• Social Media Management: Lead content creation, strategy, and daily publishing across all major platforms (Instagram, Facebook, and LinkedIn) to highlight client success stories, event highlights, puppy/dog training milestones, and more.
• Storytelling & Content Creation: Capture high-impact visual and written content, including video reels, feature stories, and Veteran testimonials to drive emotional connection and public support.
• Reputation & Crisis Management: Monitor social brand sentiment, field incoming comments and inquiries, and maintain brand voice across all communications.
• Event & Campaign Support: Oversee media coverage for major events (graduation ceremonies, community and volunteer appreciation events).
• Analytics & Reporting: Track key PR and social metrics (reach, media impressions, engagement rates) and regularly present insights to improve marketing ROI.

Skills

AP-style writing

Press releases

Media pitching

Short-form video editing

Education

Bachelor’s degree in Marketing, Communications, PR, Journalism

Tools

CapCut

Premiere

Canva

Job description

Liberty Dogs is seeking an experienced Public Relations & Social Media Specialist in Reno, NV, to lead media relations, shape multi-platform content, and engage veteran communities. You will manage communications across Instagram, Facebook, and LinkedIn, craft compelling stories, and track impact for program growth and visibility.

The role requires 5+ years in PR or corporate communications, a Bachelor’s degree in a related field, and strong writing/editing skills.