Vertical Marketing Lead — Fintech Growth & ABM

Remote; San Francisco (CA); Remote; USD 144,000 - 176,000; Full time

Benefits offered by this job

Full medical, dental, and vision

Unlimited PTO and sick leave

401k match up to 4%

Parental leave

$1,000 desk setup subsidy

$100/month wifi stipend

Summer Fridays

Commuter benefits in NYC or SF

Job summary

Array is a remote-first fintech-backed platform driving personalized marketing for embedded financial wellness, identity, and privacy products. We seek a senior Vertical Marketing Manager to own messaging, ICPs, and drive pipeline across GTM Pods.

You will partner with Product, Data, and Marketing to craft data-rich narratives and campaigns, measure performance, and accelerate revenue growth while embracing AI to speed outcomes.

Qualifications

• 5+ years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing in high-growth SaaS/fintech.
• Demonstrated success driving measurable pipeline and revenue impact through vertical/segment-focused marketing initiatives.
• Hands-on experience building personalized, account-level messaging and running 1:1 / 1:few ABM programs.
• Strong ability to translate complex, data-centric technology into clear, compelling industry narratives.
• Experience partnering with sales teams and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and ability to drive multiple initiatives in a fast-paced environment.
• Belief that AI reshapes work and should be used to accelerate activities.

Responsibilities

• Define and execute a vertical marketing strategy for your assigned GTM Pod.
• Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
• Build personalized messaging frameworks by account tier, persona, and pain point for 1:1 and ABM programs.
• Partner with Product, Data, and Marketing to embed differentiated data and insights into account narratives.
• Translate complex capabilities into industry-specific messaging for economic buyers and technical stakeholders.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) tailored to must-gets.
• Maintain a habit of using AI tools to think, build, and ship faster.

Skills

B2B marketing

Vertical/industry marketing

ABM programs

Sales alignment

Data-driven storytelling

AI for marketing

Job description

Array is a remote-first fintech-backed platform driving personalized marketing for embedded financial wellness, identity, and privacy products. We seek a senior Vertical Marketing Manager to own messaging, ICPs, and drive pipeline across GTM Pods.

You will partner with Product, Data, and Marketing to craft data-rich narratives and campaigns, measure performance, and accelerate revenue growth while embracing AI to speed outcomes.