VENUE SALES MANAGER

City of Amarillo; Center (AL); On-site; USD 55,000 - 65,000; Full time

Job summary

City of Amarillo, Civic Center Administration, seeks a Venue Sales Manager to direct the booking and marketing of the Civic Center Complex. You will curate live events, negotiate contracts, and lead revenue initiatives including internal advertising and partnerships.

Requirements include a minimum of three years in sales, two years in supervision, and a Bachelor’s degree preferred; a Texas driver’s license is required. Expect leadership of a marketing team and travel for industry meetings.

Qualifications

• Minimum three years in managing sales; event sales or related live entertainment role preferred.
• At least two years in a supervisory position; CM or related certification preferred upon hire.
• Valid Texas Driver’s License required; Trained Crowd Manager certification upon hire preferred.

Responsibilities

• Direct and supervise Sales initiative, marketing staff, and customer service for lessees.
• Develop relationships with promoters, agents, talent managers to attract events.
• Negotiate contracts, research events, and generate revenue through ads and rentals.

Skills

Negotiation

Interpersonal skills

Communication

Supervision

Organization

Education

Bachelor’s degree preferred

Tools

Event management software

Microsoft Office

Job description

JOB TITLE: Venue Sales Manager

JOB CLASS NUMBER: MGT047

PAY GRADE: G-10

FLSA STATUS: Exempt

BUSINESS UNIT NAME: Civic Center Administration

REPORTS TO: Civic Center Assistant General Manager

SUPERVISORY WORK: Supervises

SALARY: DOQ ($55,000 – 65,000)

SUMMARY

Under limited supervision, this position performs administrative and supervisory work in directing the use of the Civic Center Complex. Responsibilities include administrative supervision of all sales initiative, marketing strategies and marketing staff. Key job duties will include curating and booking a diverse range of live events that align with the Civic Center’s brand and audience preferences and seeking out internal advertising revenue opportunities. This will involve identifying suitable talent, assisting with negotiating contracts, delivering a superior level of content procurement for ticketed and non-ticketed events, selling internal ad space, customer service, and maintaining effective relationships with clients, resident companies, and various promoters to ensure successful event execution.

ESSENTIAL RESPONSIBILITIES

• Supervises permanent staff including a Marketing Administrator.
• Direct and train marketing team members in their duties.
• Provides quality customer service for lessees, patrons and guests.
• Assists with interviews and hiring process for designated positions as needed.
• Develop and maintain relationships with reputable promoters, local market contacts, booking agents and talent managers to attract concerts, festivals, sporting events, and special events.
• Responsible for researching, soliciting, and negotiating ticketed, non-ticketed, and special events.

• Develop new market specific events that will provide appropriate returns, including rental revenue, ancillaries, and co-promotional opportunities.
• Identify low-usage periods and formulate strategies to increase facility usage and revenue production during these periods.
• Establish, maintain, and analyze event revenue projections and provide quarterly sales reports.
• Collaborate with production, event services, and operations teams to ensure seamless event execution.
• Research and prepare marketing data that supports the booking efforts for specific artists, shows and events.
• Travel to industry conferences and individual meetings for the purpose of generating new business.
• Assist in the preparation and design of promoter guides, advertisements, and other promotional materials.
• Research and solicits internal advertising opportunities to increase ad revenue.
• Stays informed about industry trends, emerging artists, and competitor activities to make informed booking decisions.
• Assists Event Staff with facility tours for potential clients; answer questions and provides information regarding venue capabilities.
• Serve as Manager-on-Duty for events assigned.

• Performs other job-related duties as assigned.

MINIMUM REQUIREMENTS

• Requires a High School Diploma or equivalent. A bachelor’s degree in arts management, business administration, or related field is highly preferred, but related work experience can be considered in place of a degree.
• A minimum of three years' experience in managing sales required; experience in event sales, talent buying, booking, or a related role within the live entertainment industry is preferred.
• At least two years in a supervisory position required. Completion of Trained Crowd Manager class is required upon hire. Certification in First Aid and CPR/AED is required upon hire. Certified Meeting Professional or another event planning related certification is preferred but not required.
• Valid Texas Driver’s License required.

KNOWLEDGE, SKILLS, AND ABILITIES

• Knowledge of management and supervisory principles.
• Knowledge of trades involved in staging shows, banquets, exhibitions, concerts, and special events.
• Knowledge of the principles, methods and practices of staging events.
• A deep understanding of various music genres and entertainment trends.
• Ability to operate computers for data entry and word processing.
• Proficiency with technical computer applications, such as event management software and Microsoft Office Suite.
• Strong negotiation and interpersonal skills are required.
• Strong verbal and written communication skills are required.
• Ability to operate small office equipment, including copy machines and Microsoft Teams telephones.
• Ability to supervise and coach employees.
• Must have excellent organizational skills and multitasking abilities.
• Ability to work long hours, split shifts, nights, weekends and holidays is required.

ADA PROFILE

Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of this position. While performing the duties of this Job, the employee is required to exert up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. The employee must also walk, balance, stand, kneel, stoop, sit, hear, feel, finger, grasp, handle, reach, pull, push, speak, see, and talk. It also requires the ability to make rational decisions and perform repetitive motions.

WORK ENVIRONMENT

The employee works in a dynamic environment that requires being sensitive to change and responsive to changing goals, priorities, and needs. This is a weather essential position.

The City of Amarillo is an Equal Opportunity employer and encourages applications from eligible and qualified persons regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability, genetic information or protected veteran status, in compliance with applicable federal, state and local law.
The City of Amarillo provides reasonable accommodations to applicants with disabilities on a case by case basis. If you need a reasonable accommodation for any part of the application or hiring process, please contact the Human Resources Office at 806-378-4294.