Valnet | Performance Marketing Specialist - Auto

Valnet Inc.; United States; Remote; USD 90,000 - 135,000; Full time

Job summary

Valnet Inc. is hiring a Senior Performance Marketing Manager to directly own paid acquisition across our digital portfolio. This hands-on role involves day-to-day campaign execution, optimization, and scaling with accountability for growth, efficiency, and unit economics.

We are looking for a performance marketer who operates near the numbers and owns outcomes across spend, revenue, and growth, collaborating with content, SEO, and engineering to improve tracking and landing pages.

Qualifications

• 3–8 years in performance or growth marketing with paid media ownership.
• Strong experience managing paid search at scale (Google Ads, Microsoft Ads).
• Proven ROI-focused budgeting and performance accountability.

Responsibilities

• Own paid acquisition strategy and execution across paid search.
• Manage campaigns on Google Ads and Microsoft Ads with potential exposure to Meta.
• Oversee lead generation partners and marketplaces performance.
• Forecast budgets and targets tied to product unit economics.
• Monitor campaign and product performance; identify scaling opportunities.
• Design experiments across funnels, landing pages, ads, and bidding.
• Collaborate with content/SEO to align with product strategy.
• Work with developers on acquisition features like forms, landing pages, tracking.

Skills

Campaign optimization

Data-driven decision making

Paid media ownership

Cross-channel management

Tools

GA4

Looker Studio

Spreadsheets

Job description

Summary:

Valnet is hiring a Senior Performance Marketing Manager to directly manage and scale paid acquisition for one or more assigned products within our digital portfolio. This is a hands on role with day to day ownership of campaign execution, optimization, and scaling, with direct accountability for growth, efficiency, and unit economics.

The role is best suited for a performance marketer who operates close to the numbers, understands platform mechanics at a granular level, and is comfortable owning outcomes across spend, revenue, and growth.

Responsibilities:

• Own paid acquisition strategy and execution across paid search.
• Directly manage and optimize campaigns across Google Ads and Microsoft Ads, with exposure to Meta or other platforms as needed.
• Own relationships and performance management for lead generation partners and marketplaces Valnet works with.
• Manage budgets, forecasts, and performance targets tied to product level unit economics.
• Monitor performance at campaign and product level, identifying inefficiencies and scaling opportunities.
• Design and execute structured experiments across funnels, landing pages, ad copy, and bidding strategies.
• Collaborate with content and SEO teams to plan and prioritize content aligned with product strategy and performance insights.
• Work closely with developers to scope and ship acquisition related features such as forms, landing pages, and tracking implementations.

Requirements:

• 3 to 8 years of hands-on experience in performance or growth marketing with direct ownership of paid media.
• Strong experience managing paid search at scale, including Google Ads and Microsoft Ads.
• Proven track record managing meaningful budgets with accountability for ROI and efficiency.
• Strong analytical capability with fluency in GA4, Looker Studio or similar BI tools, and spreadsheets.
• Solid understanding of conversion tracking, attribution models, and data quality tradeoffs.
• Experience running CRO initiatives and interpreting landing page and funnel performance.
• Comfortable working in fast moving, performance driven environments with minimal process overhead.
• Working knowledge of SEO fundamentals and content strategy is an asset.
• Experience in insurance, finance, or regulated lead generation verticals is a strong asset.

Who we are:

Valnet is a company unlike any other. Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded. In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements. But don’t take our word for it, visit our corporate website to see for yourself!

This is a work from home position