V.P. Marketing

Wire Wallet; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Flexible hours

Remote-first culture

Equity potential

Descripción de la vacante

A progressive crypto wallet company is seeking a V.P. Marketing to lead their marketing strategies and expand brand recognition in the Web3 landscape. The ideal candidate will have extensive experience in blockchain and fintech marketing, excellent leadership skills, and a data-driven approach. This is a remote full-time role that offers competitive compensation and a supportive team culture.

Formación

• 8+ years in marketing, including leadership roles in Web3, fintech, or emerging tech sectors.
• Proven success driving global marketing strategies and growing engaged user communities.
• Experience scaling marketing teams and budgets in a high-growth environment.

Responsabilidades

• Develop and execute integrated global marketing strategy.
• Lead and grow cross-functional marketing team.
• Drive user acquisition and ecosystem expansion.

Conocimientos

Leadership in marketing

Understanding of blockchain

Exceptional storytelling

Data-driven mindset

Analytical skills

Educación

Bachelor's or Master's degree in Marketing, Business Administration, or related field

Descripción del empleo

Overview

Are you ready to lead the marketing vision for a next-generation crypto wallet poised to redefine how users interact with digital assets? We’re seeking a dynamic and mission-driven V.P. Marketing to shape and scale our brand, drive user adoption, and lead our global marketing efforts in a fast-evolving Web3 landscape.

Company Description

Universal. Uncompromised. Wire Wallet is the first truly universal crypto wallet, built to support all blockchains, all assets, and all users with zero bridges, zero gas, and zero BS. Wire Wallet is redefining self-custody by delivering seamless, secure, and chain-agnostic web3 access in one powerful app.

Role Description

This is a full-time, remote role for a V.P. Marketing. The V.P. Marketing will oversee the development and implementation of marketing strategies, coordinate market research, manage marketing campaigns, and handle public relations. This role will focus on expanding the company's market presence and enhancing brand recognition.

Key Responsibilities

• Strategic Leadership: Develop and execute an integrated global marketing strategy aligned with the company’s vision, technical roadmap, and go-to-market goals.
• Team Management: Lead, inspire, and grow a cross-functional marketing team spanning brand, growth, product marketing, content, and community.
• Cross-Functional Collaboration: Partner closely with the CEO, CTO, and CFO to align marketing initiatives with company milestones and product development.
• Brand & Messaging: Define and evolve our brand identity and messaging architecture to resonate across technical and non-technical audiences and platforms.
• Growth & Adoption: Drive user acquisition, developer engagement, and ecosystem expansion via campaigns, partnerships, and educational programs.
• Content & Community: Oversee high-impact content creation—from technical documentation to thought leadership—and activate vibrant user and developer communities both online and offline.
• Performance & Analytics: Establish KPIs, measure campaign effectiveness, and iterate rapidly to maximize ROI, engagement, and brand growth.

Ideal Candidate

• 8+ years in marketing, including leadership roles in Web3, fintech, or emerging tech sectors
• Deep understanding of blockchain, crypto wallets, developer ecosystems, and digital financial products
• Proven success driving global marketing strategies and growing engaged user communities
• Exceptional storytelling, brand positioning, and communication skills
• Data-driven mindset with strong analytical chops
• Hands-on, entrepreneurial attitude with a bias toward action and experimentation
• Experience scaling marketing teams and budgets in a high-growth environment
• Proficiency in Market Planning and Market Research
• Skills in Public Relations
• Excellent leadership and team management skills
• Strong analytical and strategic thinking abilities
• Bachelor\'s or Master\'s degree in Marketing, Business Administration, or related field

Why Join Us?

• Shape the future of crypto accessibility and financial empowerment
• Work alongside passionate technologists, builders, and operators
• Competitive compensation, benefits, and equity potential
• Remote-first culture with flexible hours and a supportive team

Job Details

• Seniority level: Executive
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Technology, Information and Internet