Senior Manager, Startup Marketing

Airwallex; San Francisco (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Airwallex in San Francisco is looking for a Senior Manager, Startup Marketing to lead the integrated go-to-market strategy and execution aimed at engaging high-growth startups and venture capitalists.

This role demands a strategic mind with a strong background in growth marketing, potent relationship management skills, and the ability to work autonomously. The successful candidate will drive measurable growth and contribute to Airwallex's position as a leader in the fintech ecosystem.

Qualifications

• 10+ years of growth or startup marketing experience.
• Proven track record in full-stack B2B marketing.
• Experience in managing connections with VCs and startups.

Responsibilities

• Own go-to-market strategy for attracting startups.
• Build presence in the tech ecosystem through partnerships.
• Scale digital footprint across various channels.

Skills

Growth marketing

B2B marketing

Community building

Data analysis

Relationship management

Tools

Salesforce

Marketo

Analytics tools

Job description

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world‑leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder‑like energy who want real impact, accelerated learning, and true ownership. You bring strong role‑related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You’re humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end‑to‑end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

About the team

The Marketing team at Airwallex is the growth engine driving brand dominance and hyper‑scale customer acquisition globally. We don’t just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper‑growth, fast‑moving fintech environment, we leverage data‑driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high‑octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth.

What you’ll do

As the Senior Manager, Startup Marketing, you will be the ultimate architect and full‑stack engine driving Airwallex’s adoption within the startup and venture capital ecosystems. This is a high‑autonomy, 0‑to‑1 role where you will own the end‑to‑end, integrated go‑to‑market strategy and execution for attracting, nurturing, and driving pipeline from high‑growth startups. You aren’t just managing programs; you are building a community amongst today’s best founders, VCs, and accelerators. If you like operating with autonomy, moving fast, and being accountable for driving measurable growth within the startup ecosystem, this role is for you. The role is based in San Francisco, CA.

Responsibilities

• Own Go‑to‑Market Planning: Operate as a true full‑stack marketer and own the go‑to‑market strategy, execution, and launch of multi‑touch, integrated demand‑generation campaigns that position Airwallex as the default financial stack for founders, directly tied to pipeline and revenue targets.
• Build Awareness & Community: Build our presence within the tech ecosystem by developing and scaling partnerships with VCs, accelerators, and founders by designing and executing exclusive experiences that enable high‑impact face‑to‑face interactions (Founder Dinner Series, VC community events, tactical workshops at VC partner firms, etc).
• Scale Digital Engine: Own and scale our monthly startup digital footprint across owned and paid channels, including lifecycle (startup newsletter), events (webinars), and a variety of paid (LinkedIn, founder newsletters, Reddit, YouTube).
• Activate Influencers & Advocates: Identify, cultivate, and manage relationships with key startup influencers, operators, and high‑profile founders to amplify the Airwallex story and drive organic network effects.
• Quickly Convert Pipeline: Architect, write, and deploy automated email nurture programs and targeted, high‑velocity outbound email campaigns designed to convert ecosystem awareness into active program interest with zero latency.
• Track, Prioritize, Prove: Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications

• 10+ Years of Growth or Startup Marketing Experience: A proven track record of full‑stack B2B marketing, growth marketing, or ecosystem management, with deep roots in the startup, accelerator, or venture capital landscapes.
• Full‑Stack Execution Capability: Strong hands‑on experience spanning both physical community building (events, dinners, etc.) and digital growth mechanics (integrated campaigns, email nurtures, etc.).
• An Autonomous Operator: An entrepreneurial, high‑initiative mindset with a bias for action; comfortable operating in a fast‑paced environment with ambiguity, and possessing the grit to build new programs from scratch.
• Ruthless Conversion Focus: A mindset laser‑focused on hard commercial metrics. You have a history of owning the full funnel, with direct accountability for KPIs like program enrollments, measurable pipeline, and revenue metrics.
• Flawless Relationship Management: Exceptional interpersonal and communication skills, with the executive presence required to confidently engage with top‑tier VC partners, startup founders, and industry influencers.

Preferred qualifications

• Fintech or Developer Ecosystem Background: Prior experience driving startup acquisition or developer relations specifically within fintech, payments, or high‑growth B2B SaaS.
• Existing VC/Founder Network: An established network within the Silicon Valley, NYC, or broader North American startup and venture capital ecosystems.
• Growth Tech Stack Mastery: Advanced proficiency with modern marketing tech stacks (e.g., Salesforce, Marketo, Outreach, and analytics tools) to independently launch, track, and optimize campaigns.

Applicant Safety Policy: Fraud and Third‑Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.