UX/UI Designer

Gesa Credit Union; Renton (WA); On-site; USD 95,000 - 125,000; Full time

Job summary

Gesa Credit Union is seeking a UX/UI Designer to translate brand identity into functional digital experiences across online banking, the public website, apps, and marketing emails. You will shape information architecture, interaction strategy, and visual design from concept to usable product.

You will work closely with Brand, Digital Transformation, Web, Marketing Cloud, and Compliance to ensure accessibility, privacy, and optimal member journeys.

Responsibilities

• Set the information architecture and interaction strategy for priority paths and surfaces, aligning brand and structure with flow and usability.
• Design screens with visual hierarchy and typography from ideation to handoff for buildable assets.
• Maintain a current Figma prototype to keep the team aligned on the digital experience.
• Build and grow Figma component libraries from the brand's design system to enable scalable patterns.
• Define on-brand word choice for buttons and prompts using behavioral research to guide user decisions.
• Apply a journey-optimization lens, run usability tests, and analyze qualitative feedback with conversion data to identify fixes.

Job description

Take a leap and join our team! At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together. Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority.

Get to know us:

About - Gesa Credit Union

Role Summary:

The UX/UI Designer is the strategist who turns Gesa's brand and visual identity into a digital experience members can actually use. This role takes the look, voice, and visual system that Brand defines and decides how it shows up in the structure, flow, and interaction of online banking, the public website, digital applications, and marketing email, from a first click to a finished application, and every day after. The designer sets the point of view for how a path should work, backs it with research and data, and proves it out through a clickable Figma prototype that product, development, and marketing can build from. Working closely with Brand, Digital Transformation, Web, Marketing Cloud, and Compliance, they turn the brand system into the experience members easily move through.

What You Will Be Doing:

• Set the information architecture and interaction strategy for each priority path and surface, deciding how Gesa's brand and visual identity should show up in structure and flow, not just in individual screens
• Design the look and interaction of each screen, including visual hierarchy and typography, from first idea through to a design others can build
• Keep a clickable Figma prototype of the digital experience current, so the team always has a shared, working view to design and build from
• Build and grow Figma component libraries from the design system Brand defines, and invite a better pattern when a new problem needs one
• Set the strategic point of view for the words members see on buttons, labels, and prompts, using behavioral-economics research to make the right choice the easiest one to understand
• Bring a journey-optimization lens to the priority paths: collaborate with the Voice of the Member team, run simple usability tests, and use qualitative feedback plus conversion and drop-off data to find where a path underperforms and which fix is worth making first
• Run design QA/QC on shipped experiences to confirm they match the design, and check whether the path got simpler
• Build the systems and workflows that make rapid, AI-enabled prototyping possible for the whole team
• Partner day to day with Digital Transformation’s product and development teams, and with Brand, Web, Marketing Cloud, and Compliance. Design to the accessibility, disclosure, and privacy requirements, and look for simpler ways to meet them
• Review design and interaction on new internal and commercial software interfaces the organization adopts or customizes, applying the same usability and accessibility standards used on member-facing paths, in partnership with Digital Product owners
• Present design work, prototypes, and the thinking behind them to product, development, marketing, and leadership stakeholders to build alignment and inform decisions
• Comply with all applicable laws, regulations, and Credit Union policies