UX Strategy Lead — Digital Experiences

Crown Equipment Corporation; New Bremen (OH); On-site; USD 65,000 - 90,000; Full time

Job summary

Crown Equipment Corporation is seeking a UX professional for its New Bremen, OH-based team to design user-centered digital experiences for customers and operators of forklifts and warehouse solutions. You will conduct research, define journeys, and collaborate with product, design, and engineering teams to translate business goals into intuitive interfaces.

Ideal candidates have a relevant bachelor’s degree and at least two years of UX, marketing, or psychology experience, with hands-on

Qualifications

• Bachelor’s degree in Marketing, Design UX, or Psychology; or 12+ years of related experience with a high school diploma or GED.

Responsibilities

• Represent the voice of the customer and advocate for best-in-class digital experiences while supporting Company’s business objectives and priorities.
• Use customer research, analytics, and market insights to inform digital strategy and optimization efforts.
• Conduct user research, competitive analysis, and content evaluations to identify improvement opportunities.
• Define customer journeys, information architecture, and user flows across web and mobile experiences.
• Translate business goals and customer needs into effective digital experiences.
• Collaborate with cross-functional teams to identify user needs and recommend experience improvements.
• Partner with designers and developers to create and implement user-centered solutions.
• Define requirements and support successful development and implementation of approved solutions.
• Ensure digital experiences follow usability, accessibility, and navigation best practices.
• Establish and monitor UX performance metrics and communicate insights to stakeholders.

Skills

UX design

User research

Information architecture

Prototyping

Cross-functional collaboration

Analytical thinking

Communication

Accessibility standards

Education

Bachelor’s degree in Marketing, Design UX, or Psychology; or 12+ years experience with HS diploma/GED

Tools

Figma

Design systems

Job description

Crown Equipment Corporation is seeking a UX professional for its New Bremen, OH-based team to design user-centered digital experiences for customers and operators of forklifts and warehouse solutions. You will conduct research, define journeys, and collaborate with product, design, and engineering teams to translate business goals into intuitive interfaces.

Ideal candidates have a relevant bachelor’s degree and at least two years of UX, marketing, or psychology experience, with hands-on