UX & Marketing Co-Op: Web Design & Conversion

Crown Equipment Corporation; New Bremen (OH); On-site; USD 21,000 - 30,000; Full time

Job summary

Crown Equipment Corporation invites a Marketing Digital UX Co-Op for Summer 2027 in New Bremen, OH. The role focuses on UX design, website optimization, and supporting Crown's design system with new components and assets.

You will analyze user behavior using tools like Google Analytics and Hotjar, contribute to the design system in Figma, and assist in A/B test planning to drive stronger engagement and conversions.

Qualifications

• Currently pursuing a degree in Interactive Media, Web Design, User Experience, Digital Marketing, or related field.
• Strong understanding of UX principles, visual design, and responsive web design.
• Experience with design tools such as Figma, Adobe Creative Suite
• Familiarity with web evaluation tools (Google Analytics, Hotjar)
• Good written and verbal communication skills with attention to detail.
• Core skills, analytical, and collaborative mindset with a passion for improving digital experiences.

Responsibilities

• Contribute to Crown's Core UI design system, assisting in the design and documentation of new components and patterns.
• Evaluate existing component use cases and recommend.
• Create and update Figma design assets to support the ongoing enhancements to Crown's design system
• Support component documentation and usage guidelines for designers and developers.
• Conduct UX website audits to identify usability issues and improvement opportunities.
• Analyze website analytics, heatmaps, and customer interaction data to understand user behavior.
• Support the development of A/B test plans and evaluate test outcomes to inform future design decisions.
• Map and assess customer journeys to identify friction points and recommend enhancements that drive engagement and conversion.
• Provide recommendations to improve navigation, content layout, and overall user experience based on data insights.
• Assist in defining functional requirements for new website features and enhancements.
• Support testing and validation of new web functionality prior to deployment.

Skills

UX principles

Visual design

Communication

Analytical mindset

Education

Pursuing degree in Interactive Media, Web Design, UX, Digital Marketing

Tools

Figma

Adobe Creative Suite

Google Analytics

Hotjar

Job description

Crown Equipment Corporation invites a Marketing Digital UX Co-Op for Summer 2027 in New Bremen, OH. The role focuses on UX design, website optimization, and supporting Crown's design system with new components and assets.

You will analyze user behavior using tools like Google Analytics and Hotjar, contribute to the design system in Figma, and assist in A/B test planning to drive stronger engagement and conversions.