Utility Sales Professional

RDO Equipment Co.; Salt Lake City (UT); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Base salary + commissions

Company truck

Training & development

Comprehensive benefits

Growth opportunities

Core values-driven culture

Job summary

RDO Equipment Co. in Salt Lake City is seeking a Utility Sales Professional to build long-term customer relationships and provide practical equipment solutions for success. The role emphasizes utility equipment like skid loaders and excavators within a consultative sales approach.

Average earnings are $80,000-$100,000+ in the first year, with top performers earning six figures. Base salary plus commissions, a late model company truck, and comprehensive benefits accompany growth and development

Qualifications

• Prior sales experience and/or relevant sales training in equipment.
• Strong communication and relationship-building abilities.
• Customer-focused mindset with ability to manage multiple priorities.

Responsibilities

• Develop and maintain long-term customer relationships within an assigned territory.
• Deliver equipment solutions that support customer operations and drive profitable growth across goods and service.
• Execute sales strategies by leveraging programs, demonstrations, and market awareness.
• Document and manage sales activity using company systems and coordinate order fulfillment.
• Uphold safety, policies, and professional conduct while supporting customer satisfaction.

Skills

Sales experience

Communication skills

Relationship building

Interpersonal skills

Customer-focused mindset

Job description

The Utility Sales Professional is responsible for developing and maintaining long-term customer relationships within an assigned territory by providing practical equipment solutions that support customer success. This role focuses on utility equipment—including skid loaders, mini excavators, and compact loaders- while promoting the full range of RDO Equipment Co. offerings in a professional and consultative manner. This position is well suited for a motivated sales professional who enjoys working directly with customers, understands the value of partnership, and takes pride in delivering solutions that create mutual value.

What's In It For You

• Average $80,000-$100,000+ your first year, with top earners well into six figures.
• Guaranteed base salary plus commissions.
• Late model company truck, reinforcing company pride and representing the RDO brand.
• Training and development, as well as opportunities to grow within the organization.
• A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
• A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.

Why RDO?

When you join RDO Equipment Co., you'll become part of an industry-leading team providing a world-class experience for customers who do vital work. We deal in iron from the world's leading equipment and technology manufacturers, but we're a people business first. RDO has grown from humble roots, guided by a family's values, and shaped by the strengths, voices and entrepreneurism of our team members.

Join RDO Equipment Co. in Salt Lake City, where you'll enter a team of people passionate about heavy construction machinery, parts and service. As one of our Mountain Construction stores, the Salt Lake City team supplies and services machinery from manufacturers like John Deere, Wirtgen and Topcon. This machinery is vital to progress in industries like mining, construction and oil and gas. Join our team and make an impact on the Salt Lake City community and beyond.

What You Will Do

• Customer Relationship and Sales Management: Develop and maintain long-term customer relationships within an assigned territory by delivering equipment solutions that support customer operations and drive profitable growth across whole goods, parts, and service.
• Sales Execution and Market Awareness: Execute sales strategies by leveraging manufacturer programs, conducting equipment demonstrations, assessing trade-in values, and monitoring competitive activity and industry trends to inform territory planning and market share goals.
• Process, Systems, and Coordination: Utilize company systems to document and manage sales activity, ensure timely follow-up, and partner with the Sales Manager and internal teams to coordinate order fulfillment, delivery, and equipment logistics.
• Professional Standards and Continuous Development: Uphold safety requirements, company policies, and professional conduct while participating in training, communication efforts, and team initiatives to support customer satisfaction and operational efficiency.
• For a complete list of duties and responsibilities, view the full job description here.

What You Will Need

• Experience: Prior sales experience and/or relevant sales training. Solid understanding of local market conditions.
• Skills: Strong communication, relationship-building, and interpersonal skills. Customer-focused mindset with the ability to manage multiple priorities.
• Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.

Why You'll Love It Here

• New facility: Salt Lake City team members work out of a state-of-the‑art facility overlooking the Rocky Mountains.
• Market growth: Salt Lake City is booming with industry growth all around it. This creates opportunities and stability for our team members.
• A culture of safety: In Salt Lake City, we have a safety committee with representation from all departments. We also do regular safety huddles that discuss experiences and topics to keep everyone safe.
• Invested in employees: We talk daily about training needs and encourage our team to continually grow.
• Team member appreciation: Monthly team lunches, including BBQs and cookouts.