User acquistion specialist

newform; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

Competitive compensation

Annual team offsites

Job summary

NewForm seeks a user acquisition specialist to manage paid social campaigns across Meta, TikTok, and Google for multiple clients. You will own execution, testing, and optimization, leveraging our proprietary tech to unlock wins and scale media budgets efficiently.

You will collaborate with creative strategists and growth managers, framing campaigns, presenting insights, and driving client outcomes with strong analytics and reporting skills.

Qualifications

• 2–4 years of paid media experience; agency and/or consumer app experience preferred.
• Expertise in Meta platforms and advertising fundamentals.
• Strong analytics and ability to optimize campaigns with data.

Responsibilities

• Own end-to-end media management: campaign setup, targeting, bidding, budgets, creative rotation, and optimization.
• Monitor and improve metrics such as CPI/CAC, ROAS, payback, and retention.
• Diagnose performance shifts and take fast, data-driven actions.
• Maintain account hygiene with naming conventions, UTM integrity, QA, and documentation.
• Suggest optimizations to improve client media program efficiency and scalability.

Skills

Paid media experience

Meta advertising

Analytics

Presentation skills

Client communications

Job description

ABOUT

NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system.

We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter.

THE ROLE

As a user acquisition specialist, you will play a key role in managing paid social campaigns on Meta, Tiktok and Google across multiple clients. You’ll own campaign execution, testing, and optimization, working with creative strategists and growth marketing managers to drive client outcomes. You will strategically leverage our proprietary technology to unlock wins and scale media budgets efficiently

RESPONSIBILITIES

• Own end-to-end media management: campaign setup, targeting, bidding, budgets, creative rotation, and optimization.




• Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention.




• Diagnose performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly.




• Maintain account hygiene: naming conventions, UTM/parameter integrity, QA checks, and documentation.




• Proactively suggest optimizations to improve clients' media program efficiency and
  scalability

REQUIREMENTS

• 2-4 years of paid media experience (agency AND/OR consumer app experience highly
  preferred). Expertise in Meta required.




• Experience managing accounts with 7-figure annual media budgets.




• Strong presentation skills: the ability to craft compelling decks and speak effectively in
  client meetings is a must




• Strong analytical skills




• (Preferred) A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc)

BENEFITS

• This is a remote international position; applicants are encouraged to apply from anywhere. Our working hours are EST (office in NYC).




• Competitive compensation based on geo




• Competitive bonus




• Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)