User Acquisition Manager / Performance Marketer

Fabulous; United States; Remote; USD 75,000 - 100,000; Full time

Job summary

Join a leading health and wellness company as a User Acquisition Manager. You will lead innovative strategies to optimize web campaigns, utilize analytics tools, and drive growth in a fully remote, flexible environment. Ideal candidates have a strong background in digital marketing and data-driven decision-making.

Qualifications

• A minimum of 3 years in paid user acquisition.
• Experience running web campaigns and managing budgets.
• Proactive, solution-oriented approach.

Responsibilities

• Manage and optimize key marketing channels with rigorous testing.
• Develop creatives with in-house teams.
• Introduce new tools to save time and improve results.

Skills

Analytical skills

Data-driven decision-making

A/B testing

Copywriting

Project management

Collaboration

Tools

Amplitude

Data Studio

Looker

Google Suite

Job description

We are seeking a driven individual to manage and scale web & web-to-app campaigns while optimizing performance across channels. In this role, you will spearhead the launch of new channels, enhance existing ones with rigorous testing, and craft innovative strategies to support our growth efforts. Prior experience with Google Suite (Search and Display) is essential, as you will play a key role in managing campaigns on these platforms.

If you come from an e-commerce background and are ready to embark on a journey focused on health and wellness improvement, we’re excited to hear from you. Success in this position requires expert execution, analytical rigor, and the ability to identify and seize new growth opportunities.

Expectations | Duties

• You actively manage and optimize with rigorous testing some of our key marketing channels;
• You develop successful creatives with the help of our in-house creative team;
• You automate and introduce new tools to save time, improve results, and increase our data visibility. We are a highly automation-driven and data-driven marketing team;
• You act as a key stakeholder within the UA team, and pro-actively suggest and lead new initiatives to scale our marketing spend;
• You listen to customer insights and data and proactively transform them into clear next actions reflected within your channels' strategy;
• You will be in charge of 1-3 major projects within the marketing team, e.g. new network onboarding or other cross-functional initiatives;
• You implement user acquisition best practices and stay on top of industry trends.

Qualifications

• A minimum of 3 years in paid user acquisition, managing substantial monthly budgets, ideally within subscription, mobile, consumer apps, or games.
• A proactive, solution-oriented approach, with experience in running Web, Web to App, Web to Web CAPI campaigns.
• Experience with analytics tools such as Amplitude, Data Studio, and Looker is required.
• Strong foundation in data-driven decision-making, A/B testing, and a proven track record of analytical deep dives for troubleshooting.
• Comprehensive experience in campaign management across Google, Facebook and at least two other paid social channels (e.g., Pinterest, TikTok, Snap, Twitter).
• Demonstrated ability to collaborate effectively with creative teams, from concept to execution and analysis.
• Excellent copywriting and proofreading skills, with a knack for improving web landing page effectiveness.
• An independent work ethic, with a 'growth mindset' that prioritizes experimentation and testing to drive action.

About Us

An award-winning health, wellness, & coaching company that creates apps which fall the top ten internationally. Our science-based approach sits squarely in the tech-for-good lane, helping people live their best lives. Everyone who has joined this company is committed to using evidence-based research to find the absolute best ways to change lives for the better.

Our History

Three co-founders created the Fabulous app: Sami, Amine, and Taylor. Growing up in Tunisia, Sami and Amine were only 16 when they met. With their early iteration, they reached out to Taylor, an award-winning designer in Malaysia. Their vision was welcomed into an incubation lab for startups at Duke University led by world-renowned Behavioral Economics Professor Dan Ariely. Our Chief Storyteller Jaz co-founded the Introductory Psychology program at Stanford University.

Our Approach

We use a behavioral economics lens to help individuals find that 'on switch' inside them to achieve their fullest potential. What has emerged is a system that transforms tiny habits into profound long-term changes. A world in which people with ADHD thrive. A method for gratitude to reach through difficulty. A sanctuary to seek out your true purpose. A fountain of knowledge. A space for rest and self compassion.

Our Mission

Help every individual discover the wonderful person inside themselves by creating: beautiful, evidence-based, life-changing products.

Our Environment

The first thing that sets us apart is that we’re not a place at all. While we’re a remote company, it’s not unusual to feel you know your teammates better than those you’ve shared an office with in the past. Ours is a professionally nourishing environment that is flexible and fully remote. Team members enjoy in house challenges and Slack event and work across a variety of tools. Meetings are kept to a minimum and deep work is encouraged.

Our Awards

• Apple Best Apps of 2018
• Editor’s app choice in more than 30 countries
• Winner of Google’s Material Design Award
• Best App Finalist in Google Play Awards
• Consistently ranking in the top ten Health & Fitness apps across platforms
• Backed by Facebook Startup Lab and Microsoft Venture

Our Norms

Ownership: Be the CEO of your tasks. No one is watching over your shoulder. Be the proof.

Open Communication: Constructive ideas are always flying across time zones.

Deep Work: Disconnect. Find your flow. Become industrious. It’s about the work here.

Always Offer Context: Sharing rationale works wonders in asynchronous conversations.

Impeccable Agreement: Promise, then follow through. Everyone relies on everyone.

Egos are checked at the door. Those who join our workforce place themselves in service of our members.

Our Values

#collaboration #craftsmanship #feedback #respect #responsibility #simplicity #speed

Our Future

To this day, over 30 million people have started their journey to better themselves with our apps. We are creating a generation of change-makers, with the same drive to help others, each in their own way.

Our Invitation

At Fabulous, every team member is a sculptor in their own right. Together, we help millions of users step out of their block of stone and step into the fullest version of their life through behavioral science. Tell us what drives you; if you were to pick up your tools, what would you contribution look like?