User Acquisition Manager

Mode.Inc; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote-first global company

Competitive compensation package

Participation in equity plan

Individual bonuses via Company Bonus P

Open PTO, generous Company Holidays, &

Wellness Days

Remote social activities and Bonusly

Job summary

Mode.Inc is hiring a UA Campaigns Manager to plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and programmatic DSPs. You will manage pacing, spend efficiency, KPIs, and contribute to ASO strategy and store listings, working with creative teams to test ad concepts.

You will analyze performance to uncover actionable insights and identify new growth channels, while collaborating with teams across a remote-first, globally distributed organization.

Qualifications

• Bachelor's degree in marketing, communications, or equivalent experience.
• 1–4 years of hands-on experience buying mobile app ads with seven-figure monthly budgets.
• Strong understanding of App Store Optimization (ASO).
• Proven ability to scale UA efficiently in a mobile-first environment.
• Strong analytical skills with proficiency in Excel/Sheets.
• Familiarity with tools like Mixpanel, Google Analytics, Looker, Tableau, and Singular.
• AI-native mindset with ability to build AI-driven workflows.
• Experience with MMPs and performance marketing attribution.

Responsibilities

• Plan, launch, and optimize UA campaigns across Meta, Google, TikTok, and Programmatic DSPs.
• Manage pacing, spend efficiency, and KPI performance for the utility app suite.
• Own and inform ASO strategy including keyword strategy and store listing optimization.
• Collaborate with creative teams to develop and test ad concepts.
• Analyze and report on campaign performance to uncover actionable insights.
• Identify and test new growth channels and networks.

Skills

Mobile advertising

Budget management

Analytics

Growth mindset

Cross-functional collaboration

ASO knowledge

Education

Bachelor's degree in marketing, communications, or equivalent

Tools

Mixpanel

Google Analytics

Looker

Tableau

Singular

MMPs

Job description

Responsibilities

• Plan, launch, and optimize UA campaigns across Meta, Google, TikTok, and Programmatic DSPs
• Manage pacing, spend efficiency, and KPI performance for the utility app suite
• Own and inform ASO strategy including keyword strategy and store listing optimization
• Collaborate with creative teams to develop and test ad concepts
• Analyze and report on campaign performance to uncover actionable insights
• Identify and test new growth channels and networks

Requirements

• Bachelor's degree in marketing, communications, or equivalent experience
• 1-4 years of hands-on experience buying mobile app ads with seven-figure monthly budgets
• Strong understanding of App Store Optimization (ASO)
• Proven ability to scale UA efficiently in a mobile-first environment
• Strong analytical skills with proficiency in Excel/Sheets
• Familiarity with tools like Mixpanel, Google Analytics, Looker, Tableau, and Singular
• AI-native mindset with ability to build AI-driven workflows
• Experience with MMPs and performance marketing attribution

Benefits

• 100% remote-first global company
• Competitive compensation package
• Participation in the Company's equity plan
• Individual bonuses via Company Bonus Program
• Open PTO, generous Company Holidays, and Wellness Days
• Remote social activities and recognition via Bonusly