User Acquisition Manager

VirtualVocations; Fresno (CA); Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company is seeking a User Acquisition Manager to strategize and manage mobile ad campaigns aimed at acquiring high-value users. The role involves developing innovative strategies, launching campaigns across digital platforms, and analyzing performance metrics. Candidates should have experience in user acquisition for mobile games and a strong analytical background.

Qualifications

• 2+ years of experience in user acquisition for mobile games or similar roles.
• Understanding of digital advertising and mobile gaming.
• Passion for the gaming industry is desirable.

Responsibilities

• Develop and implement user acquisition strategies.
• Plan, launch, and manage ad campaigns on platforms like Facebook and Google.
• Monitor performance metrics and prepare reports.

Skills

Analytical skills

Familiarity with ad networks

Proficiency in Excel or Google Sheets

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Economics

Job description

A company is looking for a User Acquisition Manager to plan, execute, and optimize mobile ad campaigns for acquiring high-value users. Key Responsibilities Develop and implement innovative user acquisition strategies aligned with mobile gaming goals Plan, launch, and manage campaigns across platforms like Facebook Ads and Google Ads Monitor key metrics and prepare performance reports to drive future growth Required Qualifications 2+ years of experience in user acquisition for mobile games or similar performance marketing roles Strong familiarity with major ad networks and digital advertising platforms Bachelor's degree in Marketing, Business, Economics, or a related field Exceptional analytical skills with proficiency in Excel or Google Sheets Passion for mobile gaming and understanding of the gaming industry

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