User Acquisition Manager

CrazyLabs; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

CrazyLabs, a leader in mobile game publishing, seeks a Mobile User Acquisition Manager to oversee user acquisition campaigns. This role involves collaborating with creative, analytics, and product teams to drive innovative solutions while managing a portfolio of hyper-casual games. Ideal candidates should have 2+ years of experience in mobile gaming UA, strong analytical skills, and a passion for games.

Qualifications

• 2+ years of experience in hands-on mobile gaming user acquisition.
• Strong understanding of social media channels.
• Analytical mindset with cohort analysis expertise.

Responsibilities

• Manage user acquisition campaigns and optimize creative strategy.
• Identify and develop creative solutions for user acquisition.
• Communicate plans and challenges to management.

Skills

Analytical skills

Communication skills

Leadership

Creativity

Tools

Facebook

TikTok

Google

Adjust

AppsFlyer

Job description

CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.

We're looking for a Mobile User Acquisition Manager to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.

What you will be working on:

• Working and understanding different range of networks (social, SDK networks, DSP, and more)
• Identify, negotiate, and develop creative and innovative solutions for user acquisition.
• Serve as an expert in user acquisition, staying up-to-date with industry trends and proactively identifying potential risks and opportunities.
• Own a portfolio of hyper/hybrid causal games and be responsible to achieve scale while meeting profit goals.
• Work closely with the creative and ASO teams to co-direct and optimize creative strategy.
• Work with the Data Analytics team to improve on the reporting and optimisation efforts
• Communicate plans, status and challenges to top management and large teams.
• Improve and share your knowledge in the marketing team and help others grow their skills.
• Build relationships and manage strategic marketing conversations with our UA partners
• Connect & initiate relationships with new partners and technology providers

Requirements

Requirements

• A passion for leading a team in a constantly changing environment
• Love for games
• 2+ years of experience in hands-on mobile gaming UA. Experience in ad-based games - a must
• Strong understanding in social channels like Facebook,TikTok, and Google - a must
• Strong understanding of and experience with Mobile Measurement Partners (MMPs) such as Adjust and AppsFlyer,
• Highly analytical, with deep understanding of cohort analysis and UA metrics.
• Strong communication skills with the ability to effectively collaborate with cross-functional teams.
• Creative mindset with an ability to influence the creative strategy of your games