(USA) Senior Manager, Marketing Planning and Strategy - Marketing Technology.

Walmart; San Bruno (CA); On-site; USD 117,000 - 234,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase

Paid time off

Live Better U

Job summary

Walmart is seeking a Senior Manager, Marketing Planning and Strategy - Marketing Technology in California. You will own the Seller Marketing MarTech strategy, roadmap, architecture, and investments to enable personalized, scalable seller experiences.

You will collaborate with Product, Engineering, Data, and Marketing teams to translate business needs into scalable technology capabilities, advancing AI-enabled personalization and journey orchestration across channels.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field OR 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
• Strong CRM/CDP, personalization, journey orchestration, content management, analytics, and data integrations knowledge.
• Ability to translate business requirements into scalable technical solutions.
• Experience partnering with Product, Engineering, Data, and Marketing teams.

Responsibilities

• Own the Seller Marketing MarTech strategy, roadmap, architecture, and technology investments.
• Lead the evolution and integration of CRM, automation, personalization, content management, and digital platforms.
• Partner with Product, Engineering, and Data teams to translate business needs into scalable tech capabilities.
• Advance AI-enabled personalization and journey orchestration.
• Establish platform governance, standards, and adoption practices to improve efficiency.
• Collaborate with Analytics to strengthen data integration and marketing effectiveness.
• Lead technology evaluation, vendor management, and build-versus-buy decisions.
• Build MarTech capabilities and influence cross-functional tech priorities.

Skills

Marketing technology

CRM/CDP

Personalization

Data integration

Stakeholder management

Cross-functional leadership

Strategy development

Education

Bachelor's degree in Business, Marketing, Communications

Masters: Business Administration

Tools

CRM platforms

Automation tools

Content management systems

Analytics tools

Job description

(USA) Senior Manager, Marketing Planning and Strategy - Marketing Technology.

(USA) Senior Manager, Marketing Planning and Strategy - Marketing Technology.

Multiple locations

Bentonville, AR: $90,000 - $180,000/yr

Regular/ Permanent

Position Summary...

TheSeniorManager,MarketingTechnologywillleadthestrategyandevolutionofWalmartMarketplaceSellerMarketing’stechnologyecosystem,enablingpersonalized,scalable,andmeasurablesellerexperiences.ReportingintoMarketingEnablement&Intelligence(ME&I),thisleaderwillowntheMarTechcapabilityroadmapandpartnerwithProduct,Engineering,Data,andMarketingteamstotranslatebusinessneedsintoscalabletechnologysolutions.Therolewilldriveplatformgovernance,integration,automation,andtechnologyinvestmentswhileadvancingintelligent,data-driven,per-sellerdecisioningacrosschannelsandmarkets.

About the team:

The Marketing Enablement & Intelligence (ME&I) team supports Walmart Marketplace Seller Marketing by integrating marketing operations, technology, analytics, and localization. This team develops systems and processes that enable data-driven decision-making, streamlined execution, and measurable business outcomes. Collaborating across functions, ME&I enhances efficiency and scalability in marketing efforts. The team focuses on strategic planning, marketing technology solutions, and automation to drive growth and optimize performance. Members contribute to building capabilities that align with business goals, ensuring effective marketing strategies and execution that support Walmart's overall objectives.

What you’ll do:

• OwntheSellerMarketingMarTechstrategy,roadmap,architecture,andtechnologyinvestments.
• LeadtheevolutionandintegrationofCRM,automation,personalization,contentmanagement,anddigitalplatforms.
• PartnerwithProduct,Engineering,andDatateamstotranslatebusinessneedsintoscalabletechnologycapabilities.
• AdvanceAI-enabledpersonalization,journeyorchestration,andintelligentper-sellerdecisioning.
• Establishplatformgovernance,standards,andadoptionpracticeswhilesimplifyingworkflowsandimprovingoperationalefficiency.
• PartnerwithAnalyticstostrengthendataintegration,measurement,andmarketingeffectiveness.
• Leadtechnologyevaluation,vendormanagement,andbuild-versus-buydecisions.
• BuildMarTechcapabilitiesandinfluencecross-functionaltechnologypriorities.

What you’ll bring:

• Extensiveexperienceinmarketingtechnology,CRM,automation,digitalplatforms,orproductmanagement.
• Provenabilitytodevelopandexecuteenterprise-scaleMarTechstrategiesandroadmaps.
• StrongknowledgeofCRM/CDP,personalization,journeyorchestration,contentmanagement,analytics,anddataintegrations.
• Abilitytotranslatebusinessrequirementsintoscalabletechnicalsolutions.
• ExperiencepartneringwithProduct,Engineering,Data,andMarketingteams.
• Understandingofcustomerdata,segmentation,consent,activation,andmeasurement.
• Experienceevaluatingvendors,technologyinvestments,andbuild-versus-buydecisions.
• Strongstrategicthinking,stakeholdermanagement,andcross-functionalleadershipskills.
• Abilitytoleadcomplexinitiativesfromstrategythroughimplementation.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00

Bentonville, Arkansas US-30008: The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include :

- Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business Administration

Primary Location...

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits you’ll enjoy

Discount Card

Get 10% off

Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.

Live Better U

100% covered

Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.

Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.

Medical, dental, vision, and wellness programs for you and your family

Access mental health resources and assistance programs for life's challenges

Training, leadership programs, and clear paths to advance.

Imagine a workplace surrounded by innovation.At Walmart's new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader.

Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.

With amenities like on-site childcare at our Little Squiggles Children’s Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we’re creating a space where work-life balance isn’t just a goal—it’s a reality.

Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.

Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small-town charm and big-city amenities.

Join us at Walmart and grow your career alongside a community that feels like home.

This isn’t just a workplace—it’s a destination for leaders eager to make a difference.

Trending roles

(USA) Senior Manager, Product Marketing

(USA) Senior Manager, Product Marketing

(USA) Senior Manager, Marketing Planning And Strategy - Marketing Intelligence Delivery & Operations