Manager, Marketing - Recruitment Marketing Manager

Walmart Inc.; Bentonville (AR); On-site; USD 80,000 - 155,000; Full time

Benefits offered by this job

Discount Card

Live Better U (education benefits)

401(k), stock purchase

Job summary

Walmart Inc. is seeking a Manager, Marketing - Recruitment Marketing Manager in Bentonville, AR to lead recruitment marketing for assigned business areas.

You will partner with Talent Acquisition and business teams to translate hiring priorities into strategic campaigns, shaping messaging, channels and candidate touchpoints to elevate Walmart’s employer brand and EVP. With a focus on data-informed decisions, you will manage paid media, assess performance, and optimize efforts to attract priority

Qualifications

• Experience in recruitment marketing, talent attraction, employer branding or a related field, with a track record of developing and delivering effective marketing strategies and campaigns.
• Experience partnering with Talent Acquisition teams, with a strong understanding of hiring strategies, processes and challenges and how recruitment marketing can help address them.
• Experience with paid media, including audience targeting, channel strategy, campaign performance, and optimization.
• Strong analytical skills with the ability to turn data and insights into clear recommendations and decisions.
• Excellent relationship‑building and communication skills, with the ability to build trust, influence stakeholders, and navigate a large, complex organization.
• Strong project management skills with the ability to manage multiple priorities, partners, and timelines from strategy through execution.
• A learning mindset and an interest in how candidate behaviors, technology and the recruitment marketing landscape are evolving.

Responsibilities

• Partner with Talent Acquisition and business teams to understand hiring priorities and talent challenges, identify where recruitment marketing can make an impact, and recommend strategies based on business and audience needs.
• Use audience insights to shape messaging, content, channels and candidate touchpoints that bring Walmart’s employer brand to life.
• Develop and execute recruitment marketing campaigns that reach and engage priority talent and support hiring goals.
• Partner with agencies and vendors to activate campaigns, manage investments, and leverage their capabilities to support business needs.
• Use data and insights to inform decisions, measure impact, and continuously optimize recruitment marketing efforts.
• Anticipate and adapt to shifts in candidate behavior, media, and emerging technologies to evolve how Walmart reaches and attracts talent.

Skills

Recruitment marketing

Employer branding

Paid media

Analytical skills

Relationship building

Project management

Education

Bachelor’s degree in Business, Communications, or related field

Tools

Advertising platforms

Job description

Manager, Marketing - Recruitment Marketing Manager

806 Excellence Dr
Bentonville, AR 72716-0000

R-2656254

$80,000 - $155,000/yr

Regular/ Permanent

Position Summary

As a Recruitment Marketing Manager, you’ll bring marketing expertise to Walmart’s talent needs, partnering with Talent Acquisition and business teams to develop strategies that connect the right audiences with opportunities at Walmart. You’ll own recruitment marketing for assigned business areas, translating hiring priorities into thoughtful, data‑informed strategies and campaigns. From understanding how candidates discover and evaluate employers to shaping messaging, activating paid media, and measuring performance, you’ll help create meaningful experiences across the candidate journey while bringing Walmart’s employer brand and Associate Value Proposition to life.

About the team…

Our purpose is clear: inspire millions to work at Walmart. The Talent Attraction team brings that purpose to life through three core pillars: Employer Brand, Recruitment Marketing, and Strategic Sourcing. Our expertise is how Walmart shows up, reaches, and connects with talent from millions to one. Together we bring our brand to life, build meaningful connections, and help people see what’s possible at Walmart.

What you’ll do

• Partner with Talent Acquisition and business teams to understand hiring priorities and talent challenges, identify where recruitment marketing can make an impact, and recommend strategies based on business and audience needs.

• Use audience insights to shape messaging, content, channels and candidate touchpoints that bring Walmart’s employer brand to life.

• Develop and execute recruitment marketing campaigns that reach and engage priority talent and support hiring goals.

• Partner with agencies and vendors to activate campaigns, manage investments, and leverage their capabilities to support business needs.

• Use data and insights to inform decisions, measure impact, and continuously optimize recruitment marketing efforts.

• Anticipate and adapt to shifts in candidate behavior, media, and emerging technologies to evolve how Walmart reaches and attracts talent.

What You’ll Bring ...

• Experience in recruitment marketing, talent attraction, employer branding or a related field, with a track record of developing and delivering effective marketing strategies and campaigns.

• Experience partnering with Talent Acquisition teams, with a strong understanding of hiring strategies, processes and challenges and how recruitment marketing can help address them.

• Experience with paid media, including audience targeting, channel strategy, campaign performance, and optimization.

• Strong analytical skills with the ability to turn data and insights into clear recommendations and decisions.

• Excellent relationship‑building and communication skills, with the ability to build trust, influence stakeholders, and navigate a large, complex organization.

• Strong project management skills with the ability to manage multiple priorities, partners, and timelines from strategy through execution.

• A learning mindset and an interest in how candidate behaviors, technology and the recruitment marketing landscape are evolving.

• At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  For information about PTO, see https://one.walmart.com/notices .
  Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short‑form certificates. Tuition, books, and fees are completely paid for by Walmart.

• The annual salary range for this position is $80,000.00 - $155,000.00

• Additional compensation includes annual or quarterly performance bonuses.
  Additional compensation for certain positions may also include :
  - Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Business, Communications, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Brand Management, Contract Management, Marketing, Responsible for third party vendor relationships, Working on cross‑functional teams or projects

Primary Location...

806 Excellence Dr, Bentonville, AR 72716, United States of America Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart is committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits you’ll enjoy

Discount Card

Get 10% off

Walmart associates are eligible for a 10% discount card on most regular‑priced items and fresh produce in‑store and on select items at Walmart.com. Eligible after 90 days of employment.

Live Better U

100% covered

Earn a degree or in‑demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.

Ready to grow your career? Walmart Academy offers job‑specific retail training and leadership courses to help Associates reach their career goals.

Medical, dental, vision, and wellness programs for you and your family

Access mental health resources and assistance programs for life’s challenges

Training, leadership programs, and clear paths to advance.

Imagine a workplace surrounded by innovation.At Walmart’s new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader.

Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech‑enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.

With amenities like on‑site childcare at our Little Squiggles Children’s Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we’re creating a space where work‑life balance isn’t just a goal—it’s a reality.

Beyond the campus, Bentonville offers a dynamic lifestyle with world‑class dining, art at the Crystal Bridges Museum, and countless outdoor activities.

Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small‑town charm and big‑city amenities.

Join us at Walmart and grow your career alongside a community that feels like home.

This isn’t just a workplace—it’s a destination for leaders eager to make a difference.

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