(USA) Senior Manager, Digital Media

Walmar; San Bruno (CA); On-site; USD 117,000 - 234,000; Full time

Benefits offered by this job

Health benefits: medical, vision, and,

401(k) and stock purchase

Life insurance

PTO including sick and parental leave

Discounts and education benefits

Job summary

Walmart Inc. in the San Bruno area is seeking a Senior Manager, Digital Media to lead the development and execution of strategic digital marketing initiatives.

You will shape CRM strategies across portfolios, channels, and workstreams, driving growth and scalable capabilities that enhance customer experience, visits, GMV, and long-term CRM effectiveness. The role involves coordinating with Marketing, Product, Engineering, Analytics, and business partners to optimize performance, with a focus on

Qualifications

• Bachelor’s degree in Marketing, Business, or related field OR 5 years’ experience in marketing.
• 3 years’ experience in marketing or related field.

Responsibilities

• Define CRM portfolio and channel strategies that balance customer needs, commercial goals, and long-term capability investments.
• Prioritize roadmaps, campaigns, experiments, and customer-experience enhancements based on impact, feasibility, and tradeoffs.
• Own performance narratives, measurement frameworks, and improvement plans; translate analytical evidence into strategic decisions.
• Lead scalable CRM capability development and cross-functional delivery across Product, Engineering, Operations, Data Science, agencies, and vendors.
• Advance personalization, lifecycle engagement, cross-channel data use, automation, and responsible AI adoption.
• Set strategic direction, coach talent, strengthen governance and operating practices, and represent CRM recommendations to senior stakeholders.

Skills

Digital media strategy

Campaign management

Data analysis

Resource allocation

CRM

Team leadership

Cross-functional work

Personalization

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Role summary: TheSeniorManager,DigitalMedia,leadsthedevelopmentandexecutionofstrategicdigitalmarketinginitiativestodrivebusinessgrowthandoperationalexcellence.LeadthestrategyandevolutionofsignificantCRMengagementportfolios,channel,andstrategicworkstreams,withaccountabilityforbothcurrentbusinessperformanceandthedevelopmentofscalablecapabilitiesthatadvancethebroaderCRMprogram.Independently&underdirectionidentifyandprioritizegrowthopportunities,shapecross-functionalroadmaps,andleadcomplexinitiativesacrossMarketing,Product,Engineering,Analytics,andbusinesspartners.Providefunctionalleadershipandstrategicdirectiontostrengthencustomerexperience,visits,GMV,andlong-termCRMeffectiveness.
About the team: The CRM team delivers coordinated lifecycle strategies across multiple channels to enhance the customer journey and strengthen Walmart brand loyalty. Focused on building a customer-centric CRM operating system, the team leverages advanced intelligence to anticipate individual customer needs and orchestrate every interaction with precision. This approach fosters trust, reduces effort, and creates lasting loyalty. The team collaborates cross-functionally to implement strategic initiatives, optimize performance, and continuously improve processes, ensuring alignment with business goals and delivering measurable results in digital media and customer relationship management.
What you’ll do:

• DefineCRMportfolioandchannelstrategiesthatbalancecustomerneeds,commercialgoals,andlong-termcapabilityinvestments.
• Prioritizeroadmaps,campaigns,experiments,andcustomer-experienceenhancementsbasedonimpact,feasibility,andtradeoffs.
• Ownperformancenarratives,measurementframeworks,andimprovementplans;translateanalyticalevidenceintostrategicdecisions.
• LeadscalableCRMcapabilitydevelopmentandcomplexcross-functionaldeliveryacrossProduct,Engineering,Operations,DataScience,agencies,andvendors.
• Advancepersonalization,lifecycleengagement,cross-channeldatause,automation,andresponsibleAIadoption.
• Setstrategicdirection,coachtalent,strengthengovernanceandoperatingpractices,andrepresentCRMrecommendationstoseniorstakeholders.

What you’ll bring:

• Extensiveexperienceindigitalmediastrategyandcampaignmanagementwithincomplexbusinessenvironments.
• Provenabilitytoanalyzedataandleverageinsightstooptimizemarketingstrategiesandperformance.
• Strongskillsinresourceallocationtomaximizecampaigneffectiveness.
• Expertiseincustomerrelationshipmanagementandemail/pushmarketingtoenhanceengagementandretention.
• Demonstratedleadershipindevelopingteams,settingperformancestandards,anddrivingcontinuousimprovement.
• Abilitytocollaboratecross-functionally,communicateeffectively,andinfluencestakeholderstoachievebusinessobjectives.
• Commitmenttoupholdingcompanypolicies,ethics,andoperationalexcellencewhilefosteringadaptabilityandinnovation.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart . The annual salary range for this position is $117,000.00 - $234,000.00Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:

• Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits you’ll enjoy

• Discount Card
• Get 10% off
• Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.
• Live Better U
• 100% covered
• Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.
• Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.
• Medical, dental, vision, and wellness programs for you and your family
• Access mental health resources and assistance programs for life’s challenges
• Training, leadership programs, and clear paths to advance.
• Imagine a workplace surrounded by innovation.
• At Walmart’s new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader.
• Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology.
• From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.
• With amenities like on-site childcare at our Little Squiggles Children’s Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we’re creating a space where work-life balance isn’t just a goal—it’s a reality.
• Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.
• Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small-town charm and big-city amenities.
• Join us at Walmart and grow your career alongside a community that feels like home.
• This isn’t just a workplace—it’s a destination for leaders eager to make a difference.

Trending roles

Senior Manager, Audit

Bentonville, AR 72716-0000

(USA) Senior Manager, Technology Operations

Sunnyvale, CA 94089-4731

Senior Manager, Product Management

Bentonville, AR + 2 more