(USA) Senior Manager, Marketing Planning And Strategy

Walmar; Hoboken (NJ); On-site; USD 108,000 - 216,000; Full time

Benefits offered by this job

Health benefits

Live Better U

Paid time off

Job summary

Walmart Inc. in Hoboken, NJ, is seeking a Senior Manager, Marketing Planning And Strategy to guide brand renovations and new brand development within our private brands portfolio, focusing on Style brands across fashion, home and beauty.

This role requires a strategic mindset and data-driven insights to optimize brand development and drive growth. You will lead cross-functional collaboration with Merchandising, Marketing, Insights, and Creative to build world-class brands that customers connect

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field with 3 years' experience in marketing or related field OR 7 years in marketing or related field.

Responsibilities

• Collaborate with Private Brand Management & Merchandising to evaluate and renovate private brand portfolios.
• Support implementation teams to bring brands to life across customer touchpoints.
• Influence cross-functional teams to build world-class brands aligned with corporate goals.
• Analyze market trends and competitive landscape to inform strategy adjustments and identify opportunities.

Skills

Brand development

Cross-functional leadership

Strategic thinking

Data-driven insights

Education

Bachelor's degree in Business, Marketing

Job description

Senior Manager, Marketing Planning And Strategy

(USA) Senior Manager, Marketing Planning And Strategy

Multiple locations

R-2686310

Bentonville, AR: $90,000 - $180,000/yr

Regular/ Permanent

Position Summary

Asthe Senior Manager, Walmart Brands Marketing, you will guide brand renovations & new brand development within our private brands portfolio, focusing on our Style brands across fashion, home & beauty. This role requires a strategic mindset to align marketing efforts with organizational goals, leveraging data-driven insights to optimize the brand development process. You will collaborate cross-functionally to ensure cohesive planning and effective implementation, building brands customers connect with, trust, and that drive critical business growth. The position demands strong leadership, adaptability, and expertise in brand building to influence decision-making and deliver measurable results in a dynamic retail environment.

About the team

The Private Brands Marketing team at Walmart oversees a portfolio of 90+ brands that influence many aspects of customers’ lives. This team collaborates closely with Merchandising leadership to develop and renovate brands, enhancing Walmart’s market position. They lead brand strategy and guide creative development from positioning to identity, building distinctive and relevant brands that resonate with customers and deliver business value. Acting as strategic partners, the team works alongside senior leaders and cross-functional groups in Merchandising, Marketing, Insights, and Creative to identify and execute brand opportunities that support Walmart’s growth and customer engagement.

What you’ll do

• Work closely with Private Brand Management & Merchandising team on understanding and evaluating our private brand portfolios, identifying customer and competitive whitespace, and renovating existing and/or building new private brands that improve customers’ experience with Walmart.
• Support implementation teams as they bring the brands to life across customer touchpoints.
• Collaborate & influence cross-functional teams to build world-class brands that support overall corporate goals and deliver measurable results.
• Analyze market trends and competitive landscape to inform strategy adjustments and identify new opportunities.

What you’ll bring

• High energy for transformation and demonstrated experience in brand development.
• Clear communication style that drives ideas forward and can be tailored to differential audiences.
• Effective leadership and collaboration skills to influence cross-functional teams and stakeholders.
• Strong ability to develop and execute comprehensive strategies aligned with organizational goals that deliver measurable outcomes.
• Adaptability to evolving market conditions and business priorities.
• Curiosity & passion for our business. You're always on the pulse of the customer, trends and competition to stay relevant and ahead.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.

Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00

Bentonville, Arkansas US-30008: The annual salary range for this position is $90,000.00 - $180,000.00

Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: Stock

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience. Masters: Business Administration

Primary Location

221 River St, Hoboken, NJ 07030, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart is committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits you’ll enjoy

Discount Card

Get 10% off

Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.

Live Better U

100% covered

Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.

Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.

Medical, dental, vision, and wellness programs for you and your family

Access mental health resources and assistance programs for life’s challenges

Training, leadership programs, and clear paths to advance.

Imagine a workplace surrounded by innovation. At Walmart’s new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader.

Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.

With amenities like on-site childcare at our Little Squiggles Children’s Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we’re creating a space where work-life balance isn’t just a goal—it’s a reality.

Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.

Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small-town charm and big-city amenities.

Join us at Walmart and grow your career alongside a community that feels like home.

This isn’t just a workplace—it’s a destination for leaders eager to make a difference.

Trending roles

(USA) Senior Manager, Marketing Operations

(USA) Senior Manager, Business Strategy

(USA) Senior Manager, Marketing Planning And Strategy - Marketing Intelligence Delivery & Operations