(USA) Senior Manager, Marketing Operations

Walmart Connect; San Bruno (CA); On-site; USD 117,000 - 234,000; Full time

Benefits offered by this job

Health benefits

401(k) and stock purchase plan

Paid time off (PTO)

Life insurance

Job summary

Walmart Connect is seeking a Marketing Operations Sr. Manager to lead the MarTech and tools strategy, governance, and optimization across the organization. You will drive the AI enablement and automation agenda, partner with Product, Engineering, Data, IT, Security, and Procurement, and guide ROI-focused investments.

The role requires 10+ years in MarTech or marketing operations, strong analytics, and proven cross-functional leadership to deliver scalable, data-driven marketing outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Technology, or related field.
• 10+ years of experience in MarTech, Marketing Operations, or technology strategy; retail, eCommerce, media, or technology preferred.
• Proven experience managing and optimizing marketing technology ecosystems.
• Strong AI, automation, and emerging technology experience.
• Experience with marketing analytics, large datasets, and data-driven decision-making.
• Strong project management and prioritization skills.
• Excellent cross-functional communication and collaboration skills.
• Experience with marketing automation platforms such as Adobe Campaign or Salesforce Marketing Cloud.
• Experience with analytics platforms such as Google or Adobe Analytics.
• Experience with project management platforms such as Airtable.

Responsibilities

• Lead Marketing Technology strategy, governance, and roadmap development aligned to Walmart Connect’s business priorities and future growth.
• Define and optimize the Marketing Technology ecosystem, including governance, prioritization, adoption, utilization, and ROI frameworks.
• Lead Marketing’s AI enablement and automation strategy, identifying, piloting, and scaling solutions that improve productivity and ways of working.
• Partner across Product, Engineering, Data, IT, Security, Procurement, and Marketing to align technology priorities, investments, and platform capabilities.
• Drive platform optimization, adoption, change management, and continuous improvement.
• Evaluate emerging technologies and recommend investments that strengthen Marketing capabilities, scalability, interoperability, automation, and operational efficiency.

Skills

MarTech strategy

AI & automation

Cross-functional collaboration

Project management

Data-driven decision making

Marketing analytics

Education

Bachelor’s degree in Marketing/Communications/Technology

Tools

Adobe Campaign

Salesforce Marketing Cloud

Google Analytics

Adobe Analytics

Airtable

Job description

Position Summary

Position Summary...

Role summary:

The Marketing Operations Sr. Manager, MarTech & Tools will lead the strategy, governance, and optimization of Walmart Connect’s Marketing Technology ecosystem. This role is responsible for developing the MarTech roadmap, identifying opportunities to leverage AI and automation, and ensuring marketing platforms enable scalable, efficient, and data-driven execution across the organization. As a strategic partner to Marketing, Product, Engineering, Data, IT, Security, and Procurement, this leader will evaluate technology investments, establish governance and prioritization frameworks, and drive adoption of capabilities that improve marketing effectiveness and operational efficiency.

What you’ll do:

• Lead Marketing Technology strategy, governance, and roadmap development aligned to Walmart Connect’s business priorities and future growth.
• Define and optimize the Marketing Technology ecosystem, including governance, prioritization, adoption, utilization, and ROI frameworks.
• Lead Marketing’s AI enablement and automation strategy, identifying, piloting, and scaling solutions that improve productivity and ways of working.
• Partner across Product, Engineering, Data, IT, Security, Procurement, and Marketing to align technology priorities, investments, and platform capabilities.
• Drive platform optimization, adoption, change management, and continuous improvement.
• Evaluate emerging technologies and recommend investments that strengthen Marketing capabilities, scalability, interoperability, automation, and operational efficiency.

What you’ll bring:

• Bachelor’s degree in Marketing, Communications, Technology, or related field.
• 10+ years of experience in MarTech, Marketing Operations, or technology strategy; retail, eCommerce, media, or technology preferred.
• Proven experience managing and optimizing marketing technology ecosystems.
• Strong AI, automation, and emerging technology experience.
• Experience with marketing analytics, large datasets, and data-driven decision-making.
• Strong project management and prioritization skills.
• Excellent cross-functional communication and collaboration skills.
• Experience with marketing automation platforms such as Adobe Campaign or Salesforce Marketing Cloud.
• Experience with analytics platforms such as Google or Adobe Analytics.
• Experience with project management platforms such as Airtable.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

• Stock

For Information About Benefits And Eligibility, See One.Walmart.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

• Bachelor's degree in Business, Marketing, or related field and 2 years' experience in marketing operations, business management, or related field OR 4 years' experience in marketing operations, business management, or related field.
• 2 years' experience in strategic sourcing and procurement.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

• Leading cross-functional projects, Marketing or advertising agency management

Primary Location...

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.