(USA) Manager, Digital Media - Store Social

Walmart; Bentonville (AR); On-site; USD 80,000 - 155,000; Full time

Job summary

Walmart is seeking a Manager, Store Social Enablement to lead the Store Social Program, driving awareness, enablement, and engagement across stores and business units. This champion will develop strategies and provide tools for authentic content creation by associates.

The role partners with interdepartmental teams to educate and scale adoption, while leveraging performance data and social trends to optimize outcomes. A strong focus on influencer marketing and organic social strategy is required.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field with 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.
• Experience developing acquisition, engagement, and retention strategies.
• Strong knowledge of organic social strategy and influencer marketing.
• Excellent communication and collaboration skills.

Responsibilities

• Champion the Walmart Store Social Program, driving awareness and sustained engagement across stores and business units.
• Develop acquisition and engagement campaigns that recruit associates and encourage quality engagement.
• Partner with cross-functional teams to educate, support, and grow adoption and post cadence and quality.
• Create scalable education and enablement resources that build confident associate creators.
• Gather associate and field insights to improve the program and identify growth opportunities.
• Optimize content and engagement strategies using performance data, feedback, and social trends.
• Track and report program performance, providing actionable recommendations.
• Represent the associate community, balancing participant needs with broader business objectives.

Skills

Marketing & Engagement

Associate-Centric Mindset

Program Leadership

Organic social strategy

Data analysis

Social platforms knowledge

Communication skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/related field

Job description

Position Summary...

Role Summary: The Manager, Store Social Enablement, will lead efforts to grow and strengthen Walmart's Store Social Program by driving awareness, enablement, and engagement across the business. This role serves as the primary champion for the program, developing strategies that inspire associates to participate while ensuring they have the tools, resources, and support needed to create authentic, high-quality content.

About the team: We’re an award-winning and internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external agencies. We’re seeking team members motivated by complex challenges who want to build the future of commerce and consumer services.

What you'll do...

• Champion the Walmart Store Social Program, driving awareness and sustained engagment across stores and business units.
• Develop acquisition and engagement campaigns that recruit associates and encourage quality engagement.
• Partner with cross-functional teams to educate, support, and grow adoption and post cadence and quality.
• Create scalable education and enablement resources that build confident associate creators.
• Gather associate and field insights to improve the program and identify growth opportunities.
• Optimize content and engagement strategies using performance data, feedback, and social trends.
• Track and report program performance, providing actionable recommendations.
• Represent the associate community, balancing participant needs with broader business objectives.

What you'll bring..

• Marketing & Engagement: Experience developing acquisition, engagement, and retention strategies that inspire participation.
• Associate-Centric Mindset: Ability to understand participant needs and translate feedback into meaningful program improvements.
• Program Leadership: Ability to lead and scale complex programs from strategy through execution.
• Expertise in organic social strategy, campaign execution, for satellite or affiliate programs.
• Ability to analyze complex data sets to generate actionable insights and optimize campaign performance.
• Strong knowledge of organic social media strategy, influencer marketing, and growing handles.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and external partners.
• Strong understanding of social platforms, creator behaviors, content trends, and emerging opportunities.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Bentonville, Arkansas US-30008: The annual salary range for this position is $80,000.00 - $155,000.00

San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00

Hoboken, New Jersey US-10279: The annual salary range for this position is $96,000.00 - $186,000.00

Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Primary Location...

1601 SE 10th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.