(USA) Manager, Account Strategy

Walmar; Hoboken (NJ); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Stock purchase program

Paid time off

Job summary

Walmart Inc. in Hoboken, NJ, seeks a Manager, Account Strategy to lead omnichannel advertising campaigns, translating client objectives into media strategies using Walmart Connect solutions.

You will oversee campaign setup, performance monitoring, and cross-functional collaboration with Sales, Product, Analytics, and Operations. The role requires strong analytics, proficiency with CPM/ROAS/CTR metrics, and the ability to present strategic recommendations to clients and senior leadership.

Qualifications

• Minimum qualifications include a Bachelor’s degree in business, marketing, or related area with 3 years’ experience in digital media, account management, or advertising strategy.
• Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.

Responsibilities

• Develop and implement omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect’s solutions.
• Monitor campaign performance and optimize delivery based on CPM, ROAS, and CTR.
• Lead campaign setup, troubleshooting, and integration across advertising platforms and internal systems.
• Collaborate with clients, agencies, and internal teams to build joint business plans and present strategic recommendations.
• Analyze data to generate actionable insights for campaign growth and revenue forecasting.
• Support process improvements and digital innovation initiatives to enhance campaign effectiveness.
• Mentor team members and promote continuous learning and development.

Skills

Omnichannel strategy

Campaign performance analysis

Data-driven optimization

Cross-functional collaboration

Stakeholder communication

Education

Bachelor's degree in business, marketing, or related area

Tools

Salesforce

Tableau

SQL

Power BI

Job description

Position Summary...

What you’ll do...

Role summary:
The Manager, Account Strategy, leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies using Walmart Connect’s solutions. This role involves monitoring campaign performance, optimizing delivery, and providing strategic insights to clients and senior leadership. The position requires collaboration across sales, product, and analytics teams to ensure campaign success and drive revenue growth. The manager also oversees client onboarding, resolves integration challenges, and mentors team members, fostering continuous improvement and adherence to company values in a dynamic, data-driven environment.
About the team:
The Account Strategy team is dedicated to delivering effective advertising campaigns by collaborating with Sales, Creative, Analytics, and Operations. Team members apply expertise in media strategy, campaign management, data analysis, and customer insights to support campaign execution, performance tracking, and reporting. Emphasizing professionalism, clear communication, and operational efficiency, the team works collectively to optimize advertising strategies and drive impactful results. This environment encourages continuous improvement and innovation, contributing to business growth within Walmart Connect and ensuring successful campaign delivery aligned with organizational objectives.
What you’ll do:

• Develop and implement omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect’s solutions.
• Monitor campaign performance and optimize delivery based on key metrics such as CPM, ROAS, and CTR.
• Lead campaign setup, troubleshooting, and integration across advertising platforms and internal systems.
• Collaborate with clients, agencies, and internal teams to build joint business plans and present strategic recommendations.
• Analyze data to generate actionable insights for campaign growth and revenue forecasting.
• Support process improvements and digital innovation initiatives to enhance campaign effectiveness.
• Mentor team members and promote continuous learning and development.

What you’ll bring:

• Proven experience in developing and executing omnichannel media strategies aligned with client marketing goals.
• Strong proficiency in campaign management, including setup, pacing, optimization, and troubleshooting across advertising platforms.
• Ability to analyze campaign data using digital metrics such as CPM, ROAS, and CTR to drive performance improvements.
• Skilled in leveraging customer insights and forecasting tools to build joint business plans and identify growth opportunities.
• Effective communication skills to present strategic recommendations to clients and senior leadership.
• Collaborative mindset to partner with cross-functional teams including Sales, Product, Engineering, and Analytics.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
The annual salary range for this position is $96,000.00 - $186,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Experience in sales or media strategy, Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI., Master’s degree in marketing, business, or related area.

Primary Location...

221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart is committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits you’ll enjoy

• Discount Card
• Get 10% off
• Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.
• Live Better U
• 100% covered
• Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.
• Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.
• Medical, dental, vision, and wellness programs for you and your family
• Access mental health resources and assistance programs for life’s challenges
• Training, leadership programs, and clear paths to advance.
• Imagine a workplace surrounded by innovation.At Walmart’s new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader.
• Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.
• With amenities like on-site childcare at our Little Squiggles Children’s Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we’re creating a space where work-life balance isn’t just a goal—it’s a reality.
  Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.
• Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small-town charm and big-city amenities.
• Join us at Walmart and grow your career alongside a community that feels like home.
• This isn’t just a workplace—it’s a destination for leaders eager to make a difference.

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