US Sportsbook CRM Manager | Growth & Retention

Triskel Consulting; New Jersey; On-site; USD 70,000 - 90,000; Full time

Job summary

A digital services provider in iGaming is seeking a CRM Manager for the US market. The role involves developing and executing CRM campaigns tailored for US players across casino and sportsbook products. The ideal candidate will have over 2 years of CRM experience and familiarity with the US gaming market, alongside skills in customer segmentation, analysis, and CRM tools. This is a full-time position within a dynamic team, driving player engagement while ensuring compliance with US regulations.

Qualifications

• 2+ years in a CRM role, preferably in gambling or online gaming.
• Experience with US gaming market licensing requirements.
• Hands-on experience with CRM tools.

Responsibilities

• Develop targeted CRM campaigns for retention and engagement.
• Ensure campaigns comply with US regulatory requirements.
• Analyze customer behavior to optimize future strategies.
• Collaborate with teams to enhance player experience.

Skills

CRM systems expertise

Customer segmentation

Campaign performance analysis

Organizational skills

Tools

Optimove

Salesforce Marketing Cloud

Job description

A digital services provider in iGaming is seeking a CRM Manager for the US market. The role involves developing and executing CRM campaigns tailored for US players across casino and sportsbook products. The ideal candidate will have over 2 years of CRM experience and familiarity with the US gaming market, alongside skills in customer segmentation, analysis, and CRM tools. This is a full-time position within a dynamic team, driving player engagement while ensuring compliance with US regulations.