US Retail Business Development Director (Beauty)

Bielenda Group; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Bielenda Group is expanding into the United States and seeks a US Retail Business Development Director with deep beauty/skincare retail expertise. You will own strategic retailer relationships, lead negotiations and drive listings across leading channels.

Seeking a senior commercial professional with proven success in securing shelf space, strong buyer networks, and the ability to navigate pricing, terms, and promotions to deliver measurable growth in the US market.

Qualifications

• Extensive experience in beauty/skincare retail sales or BD within the US market.
• Proven success securing listings for major US retailers.
• Strong network of retail buyers and category decision-makers.
• Deep understanding of US retail models: pricing, margins, terms, promotions.
• Experience managing the full commercial cycle from prospecting to launch.
• Strong negotiation and relationship-building skills.

Responsibilities

• Leverage relationships with retail buyers to create new business opportunities.
• Lead meetings, presentations and negotiations with key retailers.
• Drive retail expansion across major US channels (Ulta, Target, Walmart, CVS, Walgreens).
• Lead the retail listing process from intro to launch.
• Identify brands and assortments with highest potential for partners.
• Advise on retailer requirements and market opportunities.
• Negotiate pricing, margins, trade terms and launch conditions.
• Build and manage a focused pipeline of priority opportunities.
• Collaborate with Sales, Marketing, Supply Chain, Finance and Regulatory.

Skills

Retail sales

Business development

Key account management

US market expertise

Negotiation

Stakeholder management

Job description

US Retail Business Development Director (Beauty)

Bielenda Group is one of the leading beauty companies in Central and Eastern Europe, with over 30 years of experience in skincare and cosmetics. Our portfolio includes a diverse range of brands distributed across international markets, and expanding our presence in the United States is a key strategic priority.

To support this growth, we are looking for an experienced US Retail Business Development Director with a strong track record in the beauty and skincare industry and deep understanding of the US retail landscape.

This is not a traditional business development role focused on market research or strategy development. We are looking for a senior commercial professional who already has strong relationships with retail buyers and category decision-makers and can successfully bring beauty and skincare brands into major US retail chains.

The role will be employed through our US entity and will report directly to the Head of Global Strategic Business Development.

Key Responsibilities:

• Leverage existing relationships with retail buyers and category managers to create new business opportunities for Bielenda Group brands.
• Secure and lead meetings, presentations and commercial negotiations with key retailers.
• Drive retail expansion across major US beauty, drugstore and mass-market channels, including retailers such as Ulta Beauty, Target, Walmart, Walgreens and CVS.
• Lead the entire retail listing process, from initial buyer introduction through commercial negotiations, onboarding and launch.
• Identify the brands, product categories and assortments with the highest commercial potential for individual retail partners.
• Advise internal stakeholders on retailer requirements, commercial expectations and market-specific opportunities.
• Negotiate pricing, margins, trade terms, promotional investments and launch conditions.
• Build and manage a focused pipeline of priority retail opportunities.
• Work closely with international cross-functional teams including Sales, Marketing, Supply Chain, Finance and Regulatory Affairs.

Requirements:

• Extensive experience in beauty and skincare retail sales, business development or key account management within the US market.
• Proven success in securing listings for beauty, skincare or personal care brands with major US retailers.
• Strong and active network of retail buyers and category decision-makers .
• Deep understanding of US retail commercial models, including pricing, margins, trade terms, promotional planning and retailer onboarding processes.
• Experience managing the full commercial cycle from prospecting and buyer engagement through listing and launch.
• Strong negotiation, relationship- building and stakeholder management skills.
• Ability to work independently while driving measurable commercial outcomes.

Ideal Candidate Profile :

This is not a traditional Business Development role. We are looking for someone with an active US beauty retail buyer network and a proven track record of securing retail listings. If you know the buyers and have brought brands to shelf , we want to talk.