US New Product Planning Director - Launch Strategy

Vertex Pharmaceuticals; Luna Pier (MI); Hybrid; USD 228,000 - 342,000; Full time

Job summary

Vertex Pharmaceuticals seeks a Senior Director, US New Product Planning, to shape the future of our pipeline and lay the foundation for successful US launches. This is a highly visible role at the intersection of asset strategy, US market planning, and enterprise capability building.

The candidate will represent the US perspective for assets 3–4 years from launch, work across US and global teams, and help define the commercial foundation, operating model, and resourcing for a new US business

Qualifications

• Significant experience in biotech or pharmaceutical commercial strategy, new product planning, marketing, launch strategy, or related roles.
• Demonstrated success in new product planning, pre-launch strategy, or launch planning.
• Deep experience in neurology and/or rare disease.
• Strong understanding of US commercialization in complex specialty markets, including buy-and-bill dynamics and related access, site-of-care, and reimbursement considerations.
• Experience building or shaping resourcing plans, operating models, and capability roadmaps.
• Proven ability to influence senior stakeholders and lead through a matrixed environment.
• Strong track record of cross-functional collaboration across commercial, medical, market access, analytics, operations, finance, and patient services.

Responsibilities

• Represent the US commercial perspective on global asset teams for early pipeline assets (3–4 years from launch).
• Lead development of US commercial strategy in partnership with global commercial, medical, market access, HEOR, analytics, operations, and finance.
• Translate asset strategy into a US launch blueprint, including market development priorities, launch scenarios, capabilities, organization design, field force and non-personal promotion considerations, budgeting.
• Identify and frame strategic choices related to positioning, patient finding and market development, access and reimbursement readiness, evidence generation priorities, customer engagement model, patient services and support strategy.
• Develop milestone-based and scenario-based plans that prepare the organization for launch well before traditional pre-launch planning begins.
• Partner with cross-functional leaders to define capabilities, talent, processes, and infrastructure needed for launch success.
• Assess organizational readiness and recommend how to build, buy, or borrow required capabilities.
• Provide strategic input on US commercialization models, including implications for specialty, institution-based, and buy-and-bill markets.
• Support governance and executive decision-making with clear recommendations, tradeoffs, and risk assessments.
• Help ensure a smooth transition from early planning into launch readiness and in-market execution.
• Help define the strategic and organizational foundations of a new Business Unit.

Job description

Vertex Pharmaceuticals seeks a Senior Director, US New Product Planning, to shape the future of our pipeline and lay the foundation for successful US launches. This is a highly visible role at the intersection of asset strategy, US market planning, and enterprise capability building.

The candidate will represent the US perspective for assets 3–4 years from launch, work across US and global teams, and help define the commercial foundation, operating model, and resourcing for a new US business