US Growth Marketing Lead — B2B/B2C & Partnerships

Tixel; California (MO); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Extra Tixel Day off

Monthly ticket allowance

Level-up allowance

401(k)

Medical, vision and dental coverage

Job summary

Tixel, a rapidly growing ticket marketplace, seeks a senior US marketing leader to own end-to-end marketing in our most important growth market. You'll collaborate with commercial leadership in market and our global teams in AU and UK, shaping the strategy and shipping the work that moves both our partners and consumers forward.

You'll build upon existing strategy, drive B2B, partner marketing, and B2C initiatives, and own activation at trade shows and partnerships, with strong emphasis on

Qualifications

• 7+ years in marketing with a strong B2B core and B2B2C/partner marketing experience.
• Track record of building strategy and shipping the work yourself.
• Industry background in ticketing, live events, music tech or marketplace.
• Confident sales enablement and collaboration with a commercial team.
• Strong stakeholder presence with senior counterparts, partners, and execs.
• Builder mindset and ability to shape initiatives with uncluttered scope.
• Excellent project management, attention to detail and high quality.

Responsibilities

• Build US marketing strategy with sequencing across B2B, Partner Marketing and B2C.
• Lead US B2B marketing: awareness, positioning, enablement, lead gen and partnerships.
• Establish and run a defined LinkedIn cadence for the US/UK/AU live events scene.
• Create and manage industry presence cadence across the year.
• Own industry partnerships, sponsorships and activations at trade shows.
• Collaborate with commercial to identify Partner Marketing opportunities.
• Support PR/Comms for US initiatives as the local context and connector.
• Stretch into B2C as the market matures and coordinate with global teams.
• Manage US marketing budget with spend tracking and KPI outcomes.

Skills

B2B Marketing

Sales Enablement

Strategic Planning

Partnership Marketing

Stakeholder Management

Job description

Tixel, a rapidly growing ticket marketplace, seeks a senior US marketing leader to own end-to-end marketing in our most important growth market. You'll collaborate with commercial leadership in market and our global teams in AU and UK, shaping the strategy and shipping the work that moves both our partners and consumers forward.

You'll build upon existing strategy, drive B2B, partner marketing, and B2C initiatives, and own activation at trade shows and partnerships, with strong emphasis on