US Marketing Lead - Global Campaigns & Growth

NewGen; New York (NY); Hybrid; USD 74,000 - 129,000; Full time

Job summary

NewGen, a global social creative agency with offices in London and New York, is seeking a Marketing Manager for the US market. You will lead the US rollout of the global marketing plan, align with the UK Marketing Director, and drive campaigns that boost brand visibility and client engagement from our New York office.

You will coordinate with internal and external teams, manage events, and surface growth opportunities for the business development team while maintaining a consistent brand

Qualifications

• 3+ years experience in marketing, events or PR.
• Knowledge of social media trends, platforms and creator culture.
• Experience with social first clients and teams.
• Familiarity with influencer marketing and content strategy.
• Excellent presentation and communication skills.

Responsibilities

• Implement the Global Marketing Plan in the US.
• Partner with the Marketing Director, UK.
• Reporting and measurement of US marketing performance.
• Coordinate with external PR firm for US objectives.
• Support planning and execution of US campaigns and events.
• Plan and promote industry events and client engagements.
• Identify B2B growth opportunities for the agency.
• Collaborate with US and UK stakeholders to align marketing activities.

Skills

Marketing

Events

PR

Social first

Influencer marketing

Project management

Presentation skills

Communication skills

Social media trends

Gaming industry knowledge

Job description

NewGen, a global social creative agency with offices in London and New York, is seeking a Marketing Manager for the US market. You will lead the US rollout of the global marketing plan, align with the UK Marketing Director, and drive campaigns that boost brand visibility and client engagement from our New York office.

You will coordinate with internal and external teams, manage events, and surface growth opportunities for the business development team while maintaining a consistent brand