US Marketing Lead | B2B SaaS for Cities (Remote)

vialytics; Georgia; Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Remote-first work environment

Medical, dental, and vision insurance

18 vacation days + 8 sick days

12 weeks parental leave

Monthly wellness stipend

$1,500 annual professional development

Job summary

vialytics is seeking a hands-on Marketing Manager to drive growth in the U.S. market. You will partner with US Sales, SDR and Customer Operations, translating global campaigns into local programs and owning US events end-to-end.

This role sits on the Global Marketing team and requires overlap with Central European hours, with East Coast time-zone based candidates preferred. You will build the US presence, craft customer marketing initiatives, enable the sales team with compelling content, and

Qualifications

• 5+ years of B2B marketing experience.
• Experience planning and executing events end to end.
• Proficient with Salesforce campaigns and marketing attribution.
• Strong email marketing and content skills.
• Ability to manage budgets and priorities independently.

Responsibilities

• In US, translate global campaigns, positioning and launches into effective programs.
• Drive pipeline and growth by marketing activities.
• Own US events from planning to follow-up, including occasional travel.
• Build vialytics presence in the US with press and media outreach.
• Develop customer marketing initiatives with Customer Operations.
• Enable the US sales team with campaigns and collateral.
• Measure impact with marketing metrics and CRM data; optimize programs.
• Manage the US portion of the global marketing budget.

Skills

B2B marketing

Event planning

Salesforce campaigns

CRM attribution

Email marketing

Stakeholder comms

Tools

Salesforce

Job description

vialytics is seeking a hands-on Marketing Manager to drive growth in the U.S. market. You will partner with US Sales, SDR and Customer Operations, translating global campaigns into local programs and owning US events end-to-end.

This role sits on the Global Marketing team and requires overlap with Central European hours, with East Coast time-zone based candidates preferred. You will build the US presence, craft customer marketing initiatives, enable the sales team with compelling content, and