Remote U.S. Marketing Manager — Growth & Events Lead

vialytics; Oregon; Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Remote-first work

Healthcare insurance

Vacation and sick days

Parental leave

Wellness stipend

Professional development budget

Job summary

vialytics is building a U.S.-focused marketing function to accelerate growth for our AI-powered road management product. This role partners with U.S. Sales, SDR and Customer Ops to drive campaigns, events, and content that generate measurable pipeline and revenue.

You will work with the Global Marketing team, aligning campaigns to U.S. needs, while traveling for conferences and events across the U.S. to build brand presence.

Qualifications

• 5+ years of B2B marketing experience.
• Hands-on experience planning and executing events and campaigns end to end.
• Experience with Salesforce campaigns and CRM data.
• Strong email marketing and content creation skills.
• Ability to manage budgets and competing priorities.
• Structured, proactive approach with process improvement.
• Excellent communication with senior stakeholders.
• Willingness to travel within the U.S. for events.

Responsibilities

• Translate global campaigns into U.S. programs and feedback learnings to Global Marketing.
• Plan and execute integrated marketing campaigns across email, web, webinars, social and partners.
• Own U.S. events from planning to follow-up, including travel.
• Drive press releases and media activities to build U.S. awareness.
• Develop customer marketing initiatives with Customer Operations.
• Enable Sales with content, campaigns and collateral.
• Measure impact using Salesforce and attribution to optimize funnel.
• Manage the U.S. portion of the global marketing budget.

Skills

B2B marketing

Event planning

Salesforce campaigns

CRM data

Marketing attribution

Email marketing

Budget management

Stakeholder communication

US market knowledge

Travel US

Job description

vialytics is building a U.S.-focused marketing function to accelerate growth for our AI-powered road management product. This role partners with U.S. Sales, SDR and Customer Ops to drive campaigns, events, and content that generate measurable pipeline and revenue.

You will work with the Global Marketing team, aligning campaigns to U.S. needs, while traveling for conferences and events across the U.S. to build brand presence.