Marketing Director

Kedrion Biopharma; Fort Lee (NJ); In loco; USD 150.000 - 210.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, vision and dental insurance

Life and AD&D insurance

Paid holidays

PTO accrual

Descrizione del lavoro

Kedrion Biopharma Inc. in the United States seeks a Director, US Marketing – Immunoglobulins to lead the Ig franchise marketing strategy and execution.

You will shape portfolio plans across four products, translate insights into omnichannel campaigns, manage budgets, collaborate with sales, medical affairs, analytics, and agencies, and drive launch readiness where applicable.

Competenze

• Bachelor's degree required; MBA or other continued education desirable.
• 7+ years of U.S. pharmaceutical, biologics, or healthcare marketing experience.
• Experience developing pharmaceutical promotional materials and working within legal, medical, and regulatory review processes.
• Experience with specialty pharmacy and/or infusion products strongly preferred.
• Ability and willingness to travel domestically up to 50%; international travel may occasionally be required.

Mansioni

• Lead the development and execution of U.S. brand and portfolio marketing strategies and initiatives that support commercial objectives.
• Partner with Global & US IG Marketing Lead and Marketing Manager to develop strategic plans for four portfolio products.
• Champion product strategy, positioning, messaging, and tactical priorities with leadership and field teams.
• Translate market research, customer insights, competitive intelligence, and performance analytics into actionable strategies.
• Lead agencies and external vendors in developing effective omnichannel marketing programs and content on time and within budget.
• Manage assigned marketing budgets, agency relationships and resources, and investment priorities to maximize commercial impact.
• Ensure promotional materials are reviewed and approved through legal, medical, and regulatory processes prior to use.
• Engage with HCPs, specialty pharmacies, and other customers in support of sales objectives and long-term growth.
• Communicate and present brand strategies to leadership and cross-functional stakeholders; drive alignment and execution.

Conoscenze

Brand marketing

Strategic planning

Cross-functional leadership

Budget management

Promotional materials

Healthcare marketing

Travel up to 50%

Formazione

Bachelor's degree

MBA desirable

Descrizione del lavoro

Kedrion Biopharma Inc. is an international company that collects and fractionates blood plasma to produce and distribute plasma-derived therapeutic products for us in treating and preventing serious diseases, disorders and conditions such as Hemophilia, Primary Immune System Deficiencies and Rh-Sensitization.

Job Summary

Turn market insights into strategies that shape the future of our immunoglobulin portfolio.

We are looking for a Director, US Marketing – Immunoglobulins to lead marketing strategy and execution across our immunoglobulin (Ig) franchise. This hands-on leadership role will translate portfolio and brand strategies into impactful marketing initiatives that engage specialty pharmacies, ambulatory infusion centers, health systems, and immunology and neurology specialists. You will help develop strategic plans for four portfolio products, with responsibility spanning customer insights, omnichannel execution, commercial analytics, and agency and budget management. Working cross-functionally with sales, medical affairs, commercial analytics, finance, and other partners, you will identify opportunities, prioritize investments, and take ownership of execution to support long-term brand and portfolio growth.

What you’ll do

• Lead the development and execution of U.S. brand and portfolio marketing strategies and initiatives that support commercial objectives.
• Partner with the Global & US IG Marketing Lead and Marketing Manager to develop strategic plans for four portfolio products.
• Champion product strategy, positioning, messaging, and tactical priorities with leadership and field teams, including specialty and health systems sales.
• Translate market research, customer insights, competitive intelligence, and performance analytics into actionable strategies and investment decisions.
• Lead agencies and external vendors in developing effective omnichannel marketing programs and content on time and within budget.
• Manage assigned marketing budgets, agency relationships and resources, and investment priorities to maximize commercial impact.
• Ensure promotional materials are appropriately reviewed and approved through legal, medical, and regulatory processes prior to use.
• Engage with HCPs, specialty pharmacies, and other customers in support of sales objectives and long-term growth.
• Plan and conduct market research and advisory boards to generate customer insights and strengthen brand strategy.
• Lead key national convention activities and content for assigned products.
• Communicate and present brand strategies and recommendations to leadership and cross-functional stakeholders, building alignment and influencing effective execution.
• Contribute to brand lifecycle planning and commercialization activities for existing products and future pipeline assets, taking hands-on ownership of initiatives from strategy through execution, including launch readiness where applicable.
• Ensure compliance with applicable company policies and procedures.

Qualifications and need-to-know

• Bachelor's degree (B.S./B.A.) or equivalent required; MBA or other continued education desirable.
• 7+ years of U.S. pharmaceutical, biologics, or healthcare marketing experience.
• Demonstrated track record of success developing and executing innovative and insightful marketing initiatives that deliver strong commercial results.
• Experience developing pharmaceutical promotional materials and working within legal, medical, and regulatory review processes.
• Experience with specialty pharmacy and/or infusion products strongly preferred.
• Experience with plasma-derived therapies desirable.
• Ability and willingness to travel domestically up to 50%; international travel may occasionally be required.

Employment eligibility verification will be required at the time of hire. This position does not offer visa sponsorship now or in the future.

Kedrion Biopharma Inc. is committed to providing equal employment opportunities to all employees and applicants. We prohibit discrimination and harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all employment terms, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Please note that salary ranges are calculated based off levels of: relevant experience, education, and certifications.

Kedrion Biopharma Inc. offers numerous benefits to our qualifying employees, including:

• Medical, vision and dental insurance
• Life and AD&D insurance
• Paid holidays
• PTO accrual
• and much more!

Please let us know if you would like further details regarding the benefits that we offer to our qualifying employees, and we would be glad to provide you with our full benefits guide, as well as answering any questions you may have!

If you require assistance with your employment application or need reasonable accommodations to perform job duties, please contact our Talent Acquisition team at [e-mail].

Kedrion Biopharma Inc. participates in E-Verify and provides the federal government with Form I-9 information to confirm employment authorization. For more information, please contact the Department of Homeland Security.