US Growth Marketing Lead — Events & Localization

Flip; Boston (MA); Hybrid; USD 85,000 - 105,000; Full time

Benefits offered by this job

Remote-friendly policy

AI tools access

Job summary

Flip is seeking a US-based marketer to scale our presence in North America. The role combines regional marketing, content localization, and event leadership, bridging our Europe-based team with US sales.

You’ll localize messaging, coordinate top-tier events, and drive demand for a fast-growing AI-powered platform for frontline workers. You’ll own the US marketing rhythm, collaborate with global teams, and travel within the US for events, with occasional Europe trips for team offsites.

Qualifications

• 3–5 years of experience in field marketing, content marketing, regional marketing, or a similar B2B role — ideally in B2B SaaS marketing to an HR audience.
• Strong copywriter with a genuine interest in localization, working knowledge of SEO, and curiosity about GEO/AI search optimization.
• Proven ability to turn market research, sales feedback, competitor insights, and customer language into practical US positioning, campaign ideas, localized website content, and sales enablement.

Responsibilities

• Oversee US Events & field marketing from end-to-end, including booth logistics and post-event follow-up.
• Localize and optimize getflip.com content for US search behavior and buying expectations, coordinating with global teams.
• Define US positioning, market development, and messaging tailored for US buyers and sales enablement.

Skills

Field marketing

Copywriting

Market research

US market entry

Independent worker

US English

Travel readiness

AI tools

Tools

HubSpot

Job description

Flip is seeking a US-based marketer to scale our presence in North America. The role combines regional marketing, content localization, and event leadership, bridging our Europe-based team with US sales.

You’ll localize messaging, coordinate top-tier events, and drive demand for a fast-growing AI-powered platform for frontline workers. You’ll own the US marketing rhythm, collaborate with global teams, and travel within the US for events, with occasional Europe trips for team offsites.