US Field Marketing Lead: 0→1 Growth & Events

Cybersecurity Marketing Society; Chicago (IL); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Hybrid working

US healthcare

401(k) matching

Job summary

Risk Ledger is seeking a US Field Marketing Manager to establish and grow our presence in the US market. You will shape the brand experience through event and field programs, collaborating with Global Marketing and US Sales to prioritize audiences and execute an extraordinary in-person roadmap.

You’ll manage end-to-end events, measure outcomes, and build a repeatable US field marketing engine from a blank page. Hybrid office in Chicago with a strong commercial focus and stakeholder alignment.

Qualifications

• Proven experience building a US field marketing program for an international company entering the US market for the first time.
• 5+ years of B2B tech or SaaS field marketing, ideally selling into mid-market or enterprise organizations.
• A strategic thinker who is equally comfortable executing.
• 0→1 mindset with ambiguity and no existing playbook.
• Strong cross-functional stakeholder management with Sales, Marketing and leadership.
• Commercial mindset with a close partnership with Sales to drive pipeline and revenue.
• Data-driven approach with testing, measurement and iteration.
• Deep understanding of B2B buying cycles and focus on quality pipeline.

Responsibilities

• Build and execute a portfolio of targeted field programs including executive dinners, roundtables, customer experiences, industry events, trade shows and partner activations.
• Build pre-event, day of, and post-event engagement strategies that maximize registration-to-attendance conversion and drive strong sales follow-up.
• Help shape Risk Ledger's US field marketing strategy, aligning investment and activity to sales priorities, pipeline goals and target accounts.
• Partner closely with Sales on territory and account strategy, ensuring field programs reach the right people at the right moments in the buying cycle.
• Build the processes and playbooks that turn successful programs into a repeatable US field marketing program.
• Manage field marketing budgets, making commercially informed investment decisions and holding programs accountable to measurable outcomes.
• Integrate field activity with Demand Generation, Product Marketing and Content to create connected campaigns and community programs.
• Track and report performance across sourced and influenced pipeline, engagement quality and account progression, using data and feedback to test, learn and optimize.
• Build relationships with industry groups, event partners and strategic partners to create co-marketing opportunities that expand our reach into priority communities and support commercial objectives.
• Act as our eyes and ears on the ground, bringing customer and market insight back to the wider marketing and GTM team.

Skills

US field marketing

B2B SaaS marketing

Stakeholder management

Event program design

Pipeline marketing

Data-driven

Tools

Salesforce

Marketing automation

Job description

Risk Ledger is seeking a US Field Marketing Manager to establish and grow our presence in the US market. You will shape the brand experience through event and field programs, collaborating with Global Marketing and US Sales to prioritize audiences and execute an extraordinary in-person roadmap.

You’ll manage end-to-end events, measure outcomes, and build a repeatable US field marketing engine from a blank page. Hybrid office in Chicago with a strong commercial focus and stakeholder alignment.