US Field Marketing & Content Localization Lead

Flip GmbH

United States

Hybrid

USD 90,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Remote-first policy

Team events & culture days

Work abroad possibility

Job summary

Flip GmbH, the leading AI-powered employee experience platform, is expanding its US presence with a hybrid role that blends regional marketing, content localization, and events leadership. You will tailor content for the US market, plan and represent Flip at industry events, and collaborate with the US Sales team while aligning with our European marketing efforts.

As the first US-based marketer, you will build US messaging, localization of getflip.com, and regional campaigns, while traveling for

Qualifications

3–5 years in field/content/regional marketing or similar B2B SaaS role targeting HR audiences.
Strong copywriting, localization interest, SEO awareness, and geographic relevance.
Ability to translate market research into US positioning and campaigns.
Experience expanding into a new region with US market entry and local demand gen.
Self-starter, independent but collaborative across time zones.

Responsibilities

Plan and own US trade shows and industry events end-to-end, including logistics and follow-up.
Represent Flip with US Sales to align event/content priorities and lead handoff.
Localize getflip.com for the US market: copy, proof points, CTAs, SEO, conversions.
Collaborate with global teams to tailor US website experience and messaging.
Develop US buyer personas, market dynamics, and regional messaging.
Support digital campaigns and regional demand generation with AI-assisted insights.
Coordinate campaign calendars, content needs, agencies, and reporting.