US Event Marketing Lead: Pipeline & Partnerships

Adjoe; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

adjoe seeks a senior Event Marketing lead to own the US regional program, from roadmap and budget to outcomes. You will collaborate with Marketing, Sales, Product, and Leadership to ensure events drive pipeline and strengthen adjoe's brand in a rapidly expanding AdTech environment.

You will manage a diverse mix of industry trade shows, owned events, and executive hospitality, delivering measurable impact and clear post-event reporting. Boston-based with a global, diverse team ready to scale.

Qualifications

• Senior event marketing background in tech, B2B SaaS, AdTech, or fast‑paced agency environments.
• Own a full regional program including roadmap, budget, and outcomes.
• Report to the Director of Marketing, US, and build the US event strategy with leadership.

Responsibilities

• Lead execution across a range of event types and audiences, including trade shows, conferences, and executive hospitality events.
• Build and evolve the US event roadmap with leadership, selecting formats and channels for measurable results.
• Negotiate and manage conference and co‑marketing partnerships, sponsorships, and ROI‑driven investments.
• Track ROI, set success criteria, and adjust spend and formats based on data.

Skills

Event marketing

Pipeline management

Stakeholder alignment

Budget management

Job description

adjoe seeks a senior Event Marketing lead to own the US regional program, from roadmap and budget to outcomes. You will collaborate with Marketing, Sales, Product, and Leadership to ensure events drive pipeline and strengthen adjoe's brand in a rapidly expanding AdTech environment.

You will manage a diverse mix of industry trade shows, owned events, and executive hospitality, delivering measurable impact and clear post-event reporting. Boston-based with a global, diverse team ready to scale.