Senior Event Marketing Manager

Applike Group; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

adjoe is seeking a Senior Event Marketing Lead in the US to own the end-to-end regional event program. Reporting to the Director of Marketing, US, you will craft the event strategy, roadmap, and hands-on execution to drive pipeline and strengthen the adjoe brand in a fast-growing AdTech environment.

You will manage budgets, negotiate partnerships, and lead logistics for trade shows, owned events, and executive hospitality, collaborating with Marketing, Sales, Product, and Leadership to ensure

Qualifications

• Senior event marketer with tech/B2B SaaS or AdTech experience.
• Own regional event program end-to-end including roadmap and budget.
• Proven ability to drive pipeline and ROI through events.

Responsibilities

• Own the US event strategy and roadmap, collaborating with leadership.
• Lead hands-on event execution across trade shows, owned events, and executive gatherings.
• Negotiate partnerships and sponsorships; manage US events budget.
• Set success criteria, track ROI, and optimize spend across campaigns.
• Develop scalable event playbooks and cross-functional processes.

Skills

Event marketing

Regional program ownership

Budget management

Stakeholder management

Data-driven decisions

Job description

**adjoe is redefining the future of mobile ads.** Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue.At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. **Join us.**## **Your Mission & Who We Are Looking For:*** **Proven track record owning a regional event program end to end.** You come from a senior event marketing background within tech, B2B SaaS, AdTech, or a fast-paced agency environment. You have owned a full regional program, including roadmap, budget, and outcomes, rather than executing against someone else’s plan. Reporting directly to the Director of Marketing, US, you will build the US event strategy together with leadership and lead its hands-on execution, ensuring events drive business growth and strengthen adjoe’s brand positioning in the market.* **Events are a pipeline engine, and you own that outcome.** This role is pivotal in driving meaningful pipeline across both of adjoe’s lines of business: supply, where app publishers monetize and scale with Playtime and Arcade, and demand, where advertisers grow with adjoe Ads. You align regularly with senior stakeholders across Marketing, Sales, Product, and Leadership to ensure events ladder up to strategic priorities, and you track performance and follow up with internal teams so that pipeline and lead goals are genuinely owned and delivered rather than assumed.* **You lead execution across a range of event types and audiences.** You build and evolve the US event roadmap in close collaboration with leadership, choosing the right formats, audiences, and channels to drive measurable results. That spans industry trade shows and conferences where adjoe needs presence and share of voice, owned events that put our brand and perspective at the center, and executive hospitality events built to move specific accounts and relationships forward. You ensure flawless execution across all of them, from logistics and branding to experience design and post-event impact reporting, and you are as comfortable running the floor plan as you are presenting the roadmap to leadership.* **You negotiate and build partnerships with confidence.** You serve as the primary point of contact for key conference and co-marketing partnerships, managing negotiations, sponsorship agreements, and long-term opportunities as the owner of those relationships. You manage and optimize the US events budget, making high-impact decisions on where and how to invest for maximum ROI. Externally, you act as a senior voice for the brand, building lasting relationships with conference organizers, local networks, and industry peers that compound in value year over year.* **You are metrics-driven and turn data into action.** You set success criteria before an event and track ROI across the full lifecycle, evaluating performance rather than activity. You use what the numbers tell you to reallocate spend, retire formats that don’t return, and independently optimize processes and results without waiting to be asked.* **You think in systems.** You build scalable processes, playbooks, templates, and workflows that improve event quality, efficiency, and attendee experience across teams and regions. You manage complex projects and relationships calmly when timelines are tight or priorities shift, you communicate strategy and expectations clearly across functions, and you lead with ownership and clarity, making things happen and keeping stakeholders informed as you go.## **What’s in It for You?**At adjoe, we’re designing the organization behind one of the fastest-growing adtech platforms in mobile. The initiatives you build, the talent you develop, and the culture you shape will directly influence how adjoe scales globally.* **Go Big**. Own programs that have real impact on how 250+ people across 7 offices join, grow, and perform.* **Move Fast**. Operate in a high-velocity environment where you design, test, and iterate on people programs with the same mindset as a product team.* **Be Direct**. Work in a culture where feedback is honest, collaboration is real, and your ideas get heard.* **Thrive Together.** Grow alongside a diverse, global team of 250+ people from over 40 countries — and help make that experience better for everyone.* **Have Fun**. Build meaningful programs, celebrate the people behind the product, and bring your energy to a team that genuinely enjoys what they do.We welcome applications from people who will contribute to the diversity of our company.