US CRM & Lifecycle Marketing Lead

Daily Mail US; New York (NY); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Dental & optical coverage

401(k)

Generous paid time off

Career development opportunities

Job summary

Daily Mail US is seeking a Manager, CRM/Lifecycle Marketing to lead day-to-day CRM and marketing activation for Daily Mail+. in the US.

Reporting to the Director of Subscription Growth, US, you will translate lifecycle strategy into compliant, effective campaigns for the US audience, while supporting acquisition activation when needed. This hands-on role requires strong campaign-management skills, collaboration with London and US teams, and a focus on email as the primary CRM channel with

Qualifications

• At least four years of experience in CRM, lifecycle marketing or a closely related discipline.
• Hands-on experience building and executing customer campaigns across email and at least one other owned channel.
• Experience adapting centralized/global marketing strategies for a local market.
• Working knowledge of US marketing-compliance requirements (CAN-SPAM, TCPA, CCPA/CPRA).
• Strong project-management skills and the ability to manage multiple campaigns, stakeholders, and deadlines.
• Strong analytical judgment and the ability to turn campaign results into practical improvements.
• Clear written and verbal communication across US and international teams.
• Experience in subscriptions, media, publishing, or another high-volume consumer business is preferred.

Responsibilities

• Own US CRM Campaign Execution across email and other channels.
• Translate centrally developed lifecycle strategy to US market needs.
• Collaborate with London and US teams on activation.
• Ensure compliance with CAN-SPAM, TCPA, and CCPA/CPRA in planning and execution.
• Monitor CRM performance and drive improvements.

Skills

CRM campaigns

Lifecycle marketing

Campaign activation

Data analysis

Project management

Cross-functional

US compliance

Written communication

Job description

Daily Mail US is seeking a Manager, CRM/Lifecycle Marketing to lead day-to-day CRM and marketing activation for Daily Mail+. in the US.

Reporting to the Director of Subscription Growth, US, you will translate lifecycle strategy into compliant, effective campaigns for the US audience, while supporting acquisition activation when needed. This hands-on role requires strong campaign-management skills, collaboration with London and US teams, and a focus on email as the primary CRM channel with