US Marketing Activation Lead

Daily Mail US; New York (NY); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Dental coverage

401(k)

Generous paid time off

Career development opportunities

Job summary

The Daily Mail US is seeking a Marketing Activation Manager to lead day-to-day CRM and marketing activation for Daily Mail+ in the US. You will translate lifecycle strategy into compliant, effective email and emerging-channel campaigns, while supporting acquisition activation when needed.

This hands-on role requires strong campaign management, US market judgment, and close collaboration with London, Legal, and analytics teams to improve performance and drive subscriber growth.

Qualifications

• Minimum four years of experience in CRM, lifecycle marketing or activation.
• Hands-on experience building and executing customer campaigns across email and at least one other owned channel.
• Experience adapting centralized or global strategies for local markets.
• Strong knowledge of US marketing compliance (CAN-SPAM, TCPA, CPRA).
• Excellent project management and communication across teams.

Responsibilities

• Plan and execute CRM campaigns for the US subscriber base, including send planning and content adaptation.
• Manage email as primary CRM channel and support push, in-app and other channels.
• Maintain a campaign calendar and coordinate dependencies for timely launches.
• Translate centrally developed lifecycle strategy to US audience needs and tone.
• Collaborate with London and US teams to align priorities and activation.
• Work with Legal to embed data-protection and marketing-permission requirements.
• Monitor engagement, retention and acquisition results to drive improvements.
• Establish a practical testing cadence across content, timing, segmentation and channels.

Skills

CRM

Lifecycle marketing

Marketing activation

Campaign management

Project management

Analytics

Communication

Job description

The Daily Mail US is seeking a Marketing Activation Manager to lead day-to-day CRM and marketing activation for Daily Mail+ in the US. You will translate lifecycle strategy into compliant, effective email and emerging-channel campaigns, while supporting acquisition activation when needed.

This hands-on role requires strong campaign management, US market judgment, and close collaboration with London, Legal, and analytics teams to improve performance and drive subscriber growth.