US Consumer Marketing Architect

Dell Technologies Inc.; Round Rock (TX); Sur place; USD 160 000 - 200 000; Plein temps

Résumé du poste

Dell Technologies Inc. in Round Rock seeks a senior, individual contributor to own the US consumer integrated marketing strategy, linking brand, consideration, and demand across paid, earned and owned channels.

You’ll drive full-funnel campaign roadmaps, unify direct and retail marketing, and shape lifecycle and rewards programs to boost long-term engagement, with executive visibility and autonomy.

Qualifications

• 10+ years in consumer integrated campaign planning, go-to-market strategy, lifecycle marketing, or related marketing roles.
• Experience building and managing consumer go-to-market plans across paid, earned, and owned channels.
• Working knowledge of direct/e-commerce and retail channels, and experience partnering with the teams that run them.
• Strong strategic thinking paired with operational rigor, able to ideate and execute.
• Highly organized with a track record of managing multiple complex workstreams simultaneously.

Responsabilités

• Own the full-funnel US campaign roadmap across brand building, consideration creation, and demand conversion.
• Lead paid, earned, and owned integration for priority moments, launches, and campaign activations.
• Unify direct and retail marketing to win consumer interest.
• Create and activate the US Consumer lifecycle and Rewards strategy to grow engagement and long-term retention.

Connaissances

Full-funnel marketing

Lifecycle/Retention

Data-driven

Autonomy

Cross-functional

Description du poste

Dell Technologies Inc. in Round Rock seeks a senior, individual contributor to own the US consumer integrated marketing strategy, linking brand, consideration, and demand across paid, earned and owned channels.

You’ll drive full-funnel campaign roadmaps, unify direct and retail marketing, and shape lifecycle and rewards programs to boost long-term engagement, with executive visibility and autonomy.