Integrated Marketing Campaign Lead – Consumer & Gaming

Intel Corporation; Folsom (CA); Hybrid; USD 121,000 - 171,000; Full time

Benefits offered by this job

Stock bonuses

Health benefits

Retirement plan

Vacation

Job summary

Intel Corporation in Austin, TX is seeking a Consumer and Gaming Campaign Specialist to develop and activate integrated marketing campaigns across multiple channels, connecting business priorities to compelling customer experiences.

The role partners with Product and Technical Marketing, Segment Marketing, Sales, Retail Marketing, OEM partners, agencies, and external partners to translate market opportunities into impactful campaigns and drive awareness, consideration, and demand for Intel

Qualifications

• 5+ years of experience in technology, PC market, gaming, premium, retail, or digital marketing.
• Experience supporting global campaigns and regional marketing activation.
• Knowledge of premium and gaming audiences, PC ecosystem trends, and consumer technology markets.
• Experience with retail marketing, partner marketing, or co‑marketing programs.
• Familiarity with digital media, paid social, content marketing, and performance measurement frameworks.
• Experience using AI-powered marketing tools, analytics platforms, and modern marketing technologies.

Responsibilities

• Develop and execute integrated marketing campaigns that align with business, product, and segment priorities.
• Translate product launches, seasonal moments, and competitive opportunities into actionable campaign plans.
• Partner with product, category, sales, and regional marketing teams to align messaging, audience targeting, geo relevance and activation strategies.
• Support full-funnel campaign planning, including awareness, consideration, demand generation, and conversion objectives.
• Coordinate with internal stakeholders, agencies, and creative partners to ensure high-quality execution, including agency input briefs with detailed business and product insights.
• Manage campaign development from planning through launch, optimization, and post-campaign analysis to inform sustained GTM planning.
• Drive campaign readiness across content, digital, social, retail, influencer, and partner channels.
• Manage global campaigns end‑to‑end, including assets, briefs, translations/transcreation, cross-functional approvals, campaign and message testing, asset posting.
• Ensure campaigns are delivered on time, within budget, and aligned to strategic priorities.
• Support influencer/creator marketing initiatives as needed, driving credibility, reach, and engagement among consumer and gaming audiences.
• Collaborate with OEM, software, retail, and ecosystem partners on co‑marketing opportunities and demand gen programs.
• Manage campaign assets, briefs, approvals, and performance tracking related to influencer and partner activations.
• Establish campaign KPIs and measurement frameworks.
• Monitor campaign performance with the region marketers and measurement team, and provide recommendations to improve effectiveness and ROI.
• Analyze audience behavior, content engagement, conversion metrics, and market trends to inform future investments.
• Communicate results and insights to stakeholders through clear executive‑ready reporting.
• Serve as a key connector across marketing, product, segment, sales, agency, and partner teams.
• Influence decisions and drive alignment in a highly matrixed environment.
• Identify process improvements and opportunities to scale campaign impact globally.

Skills

Campaign strategy

Partnership marketing

Digital marketing

Analytics

AI tools

Job description

Intel Corporation in Austin, TX is seeking a Consumer and Gaming Campaign Specialist to develop and activate integrated marketing campaigns across multiple channels, connecting business priorities to compelling customer experiences.

The role partners with Product and Technical Marketing, Segment Marketing, Sales, Retail Marketing, OEM partners, agencies, and external partners to translate market opportunities into impactful campaigns and drive awareness, consideration, and demand for Intel