US Brand Insights Director — Respiratory Growth Strategy

AstraZeneca; Wilmington (DE); Hybrid; USD 180,000 - 280,000; Full time

Job summary

AstraZeneca in Wilmington, DE is seeking a US Brand Insights Director for our inhaled respiratory portfolio. You will translate market signals into actionable strategies, partnering with Brand teams and senior leaders to shape positioning, messaging, segmentation, demand estimation and go‑to‑market decisions.

You will lead cross‑functional insights, forecast accuracy, competitive intelligence and lifecycle analytics to drive growth, with a collaborative, data‑driven culture and in‑person office

Qualifications

• Bachelor's degree is required.
• 5+ years experience in the pharmaceutical industry.
• Experience in conducting qualitative and quantitative market research across stakeholders (HCPs, patients, payers).
• Ability to influence laterally and vertically and lead projects.

Responsibilities

• Brand Strategy Insights: translate signals into strategies for positioning, messaging, segmentation and demand estimation.
• Marketing Mix Performance: analytics for promotion to inform materials and tactics.
• Forecast Leadership: oversee product forecast with Analytics to ensure a trusted view.
• Cross‑Functional Alignment: collaborate with Sales Operations, Finance, Market Access, and Global partners.

Skills

Market research

Analytics

Forecasting

Strategic thinking

Cross-functional leadership

Influence

Education

Bachelor's degree in scientific or commercial field

Tools

IQVIA

Prognos

Decision Resources

Patient level data

Job description

AstraZeneca in Wilmington, DE is seeking a US Brand Insights Director for our inhaled respiratory portfolio. You will translate market signals into actionable strategies, partnering with Brand teams and senior leaders to shape positioning, messaging, segmentation, demand estimation and go‑to‑market decisions.

You will lead cross‑functional insights, forecast accuracy, competitive intelligence and lifecycle analytics to drive growth, with a collaborative, data‑driven culture and in‑person office