Brand Marketing Manager, Premium Beauty & Experiential Programs

L'Oreal USA, Inc; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Hybrid work policy

Paid time off

Mobile allowance

Employee shop access

Learning & development

Wellness program

Job summary

L'Oreal USA, Inc. in New York is seeking a Manager, Brand Marketing for Kiehl's US to translate brand strategy into actionable campaigns, partnerships, and premium consumer experiences.

You will collaborate with cross-functional teams, manage complex budgets, and coach a direct report while guiding market insights and NIQ analyses to drive growth across digital, retail, and hospitality channels.

Qualifications

• 5+ years of progressive marketing or brand management experience.
• Experience executing brand plans, campaigns, consumer research, and integrated marketing communications.
• Understanding of consumer marketing across digital, retail, and e-commerce channels.
• Strong project management skills, including the ability to manage multiple priorities, budgets, timelines, and stakeholders.
• Ability to analyze consumer, market, and campaign data and translate findings into actionable recommendations.
• Strong written and verbal communication skills, including experience preparing presentations and briefs.
• Ability to build effective relationships across functions, agencies, global teams, and external partners.
• Experience guiding, coaching, or developing team members.
• Sound judgment, initiative, adaptability, and accountability.

Responsibilities

• Translate brand strategy and global guidelines into plans for assigned US marketing initiatives.
• Lead campaigns, partnerships, and growth-channel programs from brief through execution and evaluation, in line with objectives, timelines, and budgets.
• Coordinate integrated marketing across digital, social, retail, e-commerce, CRM, and in-store channels.
• Partner with brand engagement teams and internal creative, experiential, and promotional partners to deliver community programs, events, sponsorships, and related assets.
• Manage assigned research projects with the Consumer & Market Insights team, including brand health studies, consumer panels, and focus groups; synthesize findings and share recommendations with the Director.
• Monitor brand and campaign performance, partnership results, consumer insights, and market trends. Prepare presentations and updates with clear takeaways and recommendations.
• Lead monthly NIQ data pulls and analysis, monitoring market share, competitor activity, and US skincare category trends; flag relevant developments to the Director.
• Manage day-to-day execution of Kiehl's US premium amenity programs within the agreed strategy, including partner coordination and performance tracking.
• Coordinate with hotels, fitness clubs, distribution partners, and internal teams—including demand planning, supply and operations, and customer service—to support program delivery.
• Maintain project plans, budgets, approvals, and performance reporting; identify risks early and propose practical solutions.
• Set priorities and provide feedback and coaching to a direct report.

Skills

5+ years marketing/brand mgmt

Brand campaigns

Omnichannel marketing

Project management

Data analysis

Communication

Stakeholder management

People leadership

Business judgment

Education

Bachelor's degree

Job description

L'Oreal USA, Inc. in New York is seeking a Manager, Brand Marketing for Kiehl's US to translate brand strategy into actionable campaigns, partnerships, and premium consumer experiences.

You will collaborate with cross-functional teams, manage complex budgets, and coach a direct report while guiding market insights and NIQ analyses to drive growth across digital, retail, and hospitality channels.