Upstream Marketing & Product Launch Associate

BD; Tempe (AZ); On-site; USD 60,000 - 80,000; Full time

Job summary

BD is seeking an entry/mid-level Product Marketing professional in Tempe, AZ to support upstream marketing and new product development initiatives. You will leverage market insights, analytics, and cross-functional collaboration to shape product strategy and drive growth.

You will partner with sales and commercial teams to translate customer insights into effective go-to-market strategies and business recommendations, while assisting in ad campaigns and events to meet revenue targets.

Qualifications

• Bachelor's degree required.
• Professional experience collaborating with cross functional teams through internships, academic projects, or early career roles.
• Strong analytical, problem-solving, and strategic thinking skills.
• Strong communication skills with the ability to build relationships and work effectively in a collaborative environment.
• Ability to translate complex information into clear, compelling messages for diverse audiences.
• Excellent attention to detail with the ability to manage timelines and follow through on deliverables.
• Ability to work in office at least 4 days a week.

Responsibilities

• Supports marketing plans and upstream projects including execution; evaluates effectiveness and makes adjustments.
• Take an active role on product development teams.
• Identify and communicate market trends to division management and cross-functional team.
• Contribute to forecasting by using robust market models and analytics.
• Identify and communicate market trends to leadership and cross-functional team.
• Contribute to comprehensive product marketing plans including strategic and technical components to meet revenue and margin targets.
• Researches new trends and technologies related to business unit’s industry; recommends innovative ideas to increase competitive advantage.
• Works closely with sales, customer service and other internal departments to ensure effective communication and support of marketing initiatives.
• Assists in the development of advertising campaigns and promotional materials including print ads, brochures, direct mailings, email, web pages, etc.
• Attends conferences and trade shows as required; maintains awareness of changes in industry practices and technology.
• Assists in planning and executing special events such as meetings, training sessions, trade shows and receptions.

Skills

Analytical thinking

Cross-functional collaboration

Communication skills

Problem solving

Time management

Education

Bachelor's degree

Job description

BD is seeking an entry/mid-level Product Marketing professional in Tempe, AZ to support upstream marketing and new product development initiatives. You will leverage market insights, analytics, and cross-functional collaboration to shape product strategy and drive growth.

You will partner with sales and commercial teams to translate customer insights into effective go-to-market strategies and business recommendations, while assisting in ad campaigns and events to meet revenue targets.