Strategic Product Marketing Leader — B2B/B2C Growth

Vensure; Chandler (AZ); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health Insurance

Retirement Plan (401k)

Paid Time Off

Life insurance

Flexible spending account (FSA)

Job summary

A leading HR technology firm in Chandler, Arizona, is seeking an Associate Vice President of Product Marketing to drive strategic product marketing initiatives. The ideal candidate will have over 10 years of marketing experience with a focus on B2B and B2C strategies, managing and mentoring a team of product marketers. This is a pivotal role that ensures product positioning and alignment with customer needs, contributing to our reputation as a market leader. The position offers a dynamic work environment and comprehensive benefits.

Qualifications

• Minimum of 10 years of marketing experience, with at least 7 years in senior leadership roles.
• Extensive experience in product marketing including positioning and go-to-market strategy.
• Strong project and budget management experience.

Responsibilities

• Drive strategic product marketing initiatives across B2B and B2C markets.
• Develop comprehensive product marketing strategies aligned with company goals.
• Lead go-to-market strategies for new product launches.

Skills

B2B product marketing

Strategic thinking

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in Marketing, Business, or related field

MBA or advanced degree

Tools

CRM platforms

Marketing automation tools

Analytics platforms

Job description

A leading HR technology firm in Chandler, Arizona, is seeking an Associate Vice President of Product Marketing to drive strategic product marketing initiatives. The ideal candidate will have over 10 years of marketing experience with a focus on B2B and B2C strategies, managing and mentoring a team of product marketers. This is a pivotal role that ensures product positioning and alignment with customer needs, contributing to our reputation as a market leader. The position offers a dynamic work environment and comprehensive benefits.