Marketing Analytics & Insights Specialist

Becton, Dickinson and Company; Sandy (UT); On-site; USD 75,000 - 110,000; Full time

Job summary

BD (Becton, Dickinson and Company) is seeking a Marketing Analyst to support the Footprint product family within the US region. You will partner with marketing, operations, and sales to deliver business insights, dashboards, and recurring reports to enable revenue growth and strategic planning.

The role emphasizes financial forecasting, demand planning, and analytics for new product launches, with up to 20% travel.

Qualifications

• Bachelor's degree required; preference for a major in a technical field, finance/accounting, or business/marketing.
• 3-5 years of experience in an analytical role supporting commercial operations (marketing and sales), ideally in a downstream capacity preferred.
• Strong technical/analytical toolkit: advanced Excel (formulas, pivot tables, macros, charts), PowerPoint, and experience with Access, Power BI, or SAP BI/BW for reporting.
• Strong quantitative reasoning and business acumen required.
• Demonstrated ability to build relationships and influence across customers, business partners, sales, and operations teams in support of managing a product portfolio required.
• Strong presentation, communication, and organizational skills required.
• Comfort operating in ambiguity; experience supporting an integration, new product launch, or fast-changing portfolio is a plus.

Responsibilities

• Build and manage relationships across marketing, operations, and the commercial organization to drive operational efficiency.
• Own financial forecasting, customer order tracking, and monthly sales reconciliation analysis.
• Support demand forecasting and revenue projections, including ASR, annual budgeting, quarterly projections, and monthly sales performance analysis.
• Support analytical needs for new product launches, adoption modeling, and account profiling for sales targeting.
• Deliver actionable insights on customer needs, sales enablers, and customer operations improvements that support sustainable growth.
• Assess the effectiveness of marketing programs, including marketing automation and sales funnel/salesforce effectiveness, and measure customer promotion performance.
• Develop and maintain dashboards and recurring business reporting, plus ad-hoc analysis for marketing, sales, and key business partners.
• Support supply chain reporting and inventory tracking as it relates to product availability and demand planning.
• Ability to work cross-functionally with leaders and business partners, presenting insights and recommendations clearly.
• Ability to travel up to 20% of the time.

Skills

Advanced Excel

PowerPoint

Data analysis

Forecasting

Education

Bachelor's degree

Tools

Access

Power BI

SAP BI/BW

Excel

Job description

BD (Becton, Dickinson and Company) is seeking a Marketing Analyst to support the Footprint product family within the US region. You will partner with marketing, operations, and sales to deliver business insights, dashboards, and recurring reports to enable revenue growth and strategic planning.

The role emphasizes financial forecasting, demand planning, and analytics for new product launches, with up to 20% travel.