Strategic Higher-Ed Social Media Director

CP11 University of New Hampshire

Durham (NH)

On-site

USD 70,000 - 125,000

Full time

9 days ago

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Benefits offered by this job

Employee Benefits

Job summary

The Social Media Director at the University of New Hampshire leads the flagship social media presence and builds an authentic digital voice for the Office of the President. Reporting to the Executive Director of Content Marketing, the role spans Central Marketing and the President’s Office to develop platform strategy; plan content; cover events; and optimize performance with analytics.

You will supervise the Social Media Producer, mentor staff, and work with senior leaders and campus partners

Qualifications

  • Bachelor's degree in communications, marketing, journalism, digital media, or related field.
  • Minimum of seven years of professional experience managing social media strategy for a brand or executive.

Responsibilities

  • Develop and execute social media strategies for flagship channels and the president’s accounts.
  • Lead content planning, write platform-specific copy, and ensure authentic presidential voice.
  • Coordinate real-time content for major events and ensure consistent coverage across channels.
  • Mentor the Social Media Producer and provide strategic editorial direction to campus communicators.

Skills

Writing
Editing
Platform knowledge
Analytics
Storytelling
Leadership
Collaboration

Education

Bachelor's degree in communications, marketing, journalism, digital media, or a related field

Tools

Instagram
LinkedIn
Facebook
YouTube

Job description

The Social Media Director at the University of New Hampshire leads the flagship social media presence and builds an authentic digital voice for the Office of the President. Reporting to the Executive Director of Content Marketing, the role spans Central Marketing and the President’s Office to develop platform strategy; plan content; cover events; and optimize performance with analytics.

You will supervise the Social Media Producer, mentor staff, and work with senior leaders and campus partners

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