University Social Media Strategist & Content Architect

Edgewood University; Madison (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

Edgewood University’s Office of Marketing and Strategic Communications is seeking a Social Media Strategist to plan, create, and analyze content across Facebook, Instagram, YouTube, and LinkedIn. The role is full‑time and in‑person, based in Madison, WI, with a schedule that includes occasional evenings and weekends.

This on‑site position reports to the AVP for Marketing Strategy and requires a bachelor’s degree and at least 1 year of marketing or social media experience.

Qualifications

• Write, plan, manage, and assess social media across multiple channels.
• Define KPIs and track performance for campaigns and posts.
• Demonstrate creativity while handling several projects to deadlines.

Responsibilities

• Research, brainstorm, and strategize engaging social content for target audiences.
• Create original written content for social accounts and produce photos/videos.
• Maintain the content calendar and collaborate with designers for graphics.
• Track analytics and report results quarterly to stakeholders.
• Ensure brand voice, tone, and style are consistent with guidelines.
• Provide annual training on best practices for internal and external partners.

Skills

Content strategy

Social media management

Copywriting

Analytics

Brand voice

Project management

Interpersonal skills

Education

Bachelor’s degree in marketing, communications, journalism, business or a related field

Minimum of 1 years marketing and/or communications or social media experience preferred

Tools

Microsoft Office

Video editing software

Job description

Edgewood University’s Office of Marketing and Strategic Communications is seeking a Social Media Strategist to plan, create, and analyze content across Facebook, Instagram, YouTube, and LinkedIn. The role is full‑time and in‑person, based in Madison, WI, with a schedule that includes occasional evenings and weekends.

This on‑site position reports to the AVP for Marketing Strategy and requires a bachelor’s degree and at least 1 year of marketing or social media experience.